Facebook is a powerful tool for businesses of all sizes. Whether you’re just starting or you’ve been running your company for years, Facebook can help you reach new heights. In order to access all of the features that Facebook has to offer, however, you need to be a Facebook Business Partner. What does that mean? Don’t worry – we’re going to break it down for you in this post!
Who are Facebook Business Partners?
Facebook Business Partners are companies that have been vetted and approved by Facebook to provide a service or product that can help businesses grow on the platform. In order to become a Facebook Business Partner, companies must go through an application process. Once approved, they gain access to special features and resources that allow them to provide an even higher level of service to their clients.
What are the benefits of being a Facebook Business Partner?
There are many benefits to being a Facebook Business Partner. First and foremost, you gain access to exclusive features that can help you better serve your clients. For example, as a Facebook Business Partner, you have access to:
In addition to these benefits, being a Facebook Business Partner also gives you a level of credibility that can help you attract new clients.
- The ability to create custom audiences
- The ability to create lookalike audiences
- Advanced Reporting
- Specialized support
- A dedicated team of Facebook employees who can help you with any issues you may have early access to new products and features
- Special resources and training that are not available to the general public
In addition, being a Facebook Business Partner can help you build credibility for your company. When potential clients see that you’re an approved partner, they’ll know that you’re a trusted source of information and that you have the experience necessary to help them grow their business on Facebook.
Types of Facebook Business Partners
1- Adtech (Advanced Technology Solutions)
Adtech is a term used to describe the technology and software that businesses use to create, run, and measure advertising campaigns. Facebook Business Partners who offer Adtech solutions must be able to show that their product can help businesses grow on the platform. This may include, but is not limited to, demonstrating how their product can:
- Generate more leads
- Increase sales
- Get more people to visit a website or store
- Improve customer retention
2- Agency Partners
Agency partners are companies that provide marketing, advertising, or other similar services to businesses. In order to become a Facebook Business Partner, agencies must be able to show that they have a proven track record of helping their clients grow on the platform.
Some of the things that Agency Partners may do include:
- Creating and managing advertising campaigns
- Designing and managing Facebook Pages
- Providing customer support
- Training businesses on how to use Facebook effectively
3- Commerce Partner
Commerce partners are companies that help businesses sell products or services on the platform. They must be able to show that their product can help businesses grow on the platform. This may include, but is not limited to, demonstrating how their product can:
- Help businesses sell products or services on Facebook
- Integrate with Facebook’s eCommerce tools
4- Data Partner
Data partners are companies that provide businesses with insights about their customers or target audience. In order to become a Facebook Business Partner, data providers must be able to show that they have a proven track record of helping businesses grow on the platform. Some of the things that Data Partners may do include:
- Providing businesses with insights about their customers or target audience
- Analyzing customer data
- Creating reports
- Providing customer support
- Training businesses on how to use Facebook effectively
How to become a Facebook Business Partner
If you think your company has what it takes to become a Facebook Business Partner, you can start the application process by filling out a form. Once you’ve submitted the form, a Facebook representative will reach out to you to discuss the next steps.
The application process may vary depending on the type of company you have, but in general, you’ll need to provide:
- Information about your company
- Examples of your work
- References from clients
- References from companies you’ve worked with in the past
After you’ve submitted your application, a Facebook representative will review it and get back to you with their decision. If you’re approved, you’ll gain access to the features and resources that are available to Facebook Business Partners.
If you’re not approved, don’t worry! You can always reapply at a later date. Facebook encourages companies to reapply if they think they meet the criteria.
Are you ready to become a Facebook Business Partner?
If you’re interested in becoming a Facebook Business Partner, the first step is to fill out an application. Once you’ve been approved, you’ll be able to access all of the features and resources that Facebook has to offer!
