
October 2008
Yes, it’s a cliché example of a middle eastern high school graduate that is made to pursue a major that he doesn’t want. In October 2008, I started studying chemical engineering in Abu Dhabi.
October 2010
2 years later I had enough. I knew chemical engineering wasn’t for me. My family were encouraging me to get into business and that’s what I did. After switching universities, I switched majors and had my eyes set on Marketing.
January 2013
I moved back to Beirut to continue my studies and graduated in 2015. Studying Marketing was an interesting journey, but I did realise early on that a university’s theoretical approach is good for nothing. One year before that, in 2014, I developed an interest in paid social and started managing 3 different accounts for businesses in Beirut.
July 2015
Knowing that the best way forward is to learn from the best in the industry and continuous practice, pushed me to follow top industry blogs, seek hands-on knowledge, and start my own blog.
August 2015
I landed the first full-time job that I was actually excited about. I started working for a media production and distribution company in Beirut. The role had given me great experience in Sales, which I lacked, as well as marketing. Eventually, I expanded my activities with the company to include social media management.
June 2017
By 2017, my career was good but wasn’t exactly where I wanted it to be. At the time, I was running two different blogs and came to the conclusion that it’s time to move on. I left the company I was working for and joined a digital transformation consulting company based in Dubai. For the next two years, I also worked with various startups across the MENA region and the United States, focusing on PPC and SEO. The secret to my success was focusing on delivering results by perfecting performance audits. The reason for this was that companies, more often than not, ignored auditing, tracking, and optimising their campaigns and activities.
May 2019
2019 was a turning point for me. This year I joined an agency in Beirut and met market leaders in the MENA region, which opened doors for me. I also wanted to share a lot of what I learned and so I started volunteering and giving courses and workshops in partnership with Google.
Present
The COVID year was tough for most people, but it was the year that I saw the most growth in. Being in lockdown, got me and my soon-to-be partners realizing that it’s time to build our own agency. Throughout ’20-’21, I co-founded a boutique agency and joined Publicis Groupe as a team manager, heading one of their largest accounts in the MENA region.
During these two years, I also grew to serve clients from different industries such as Safety and Security, SaaS, Gaming, Health and Wellness, and different PR and Marketing agencies.