About · Mohamad Abdallah
I’ve been doing this since before it was easy.
I’m Mohamad, a digital marketing consultant based in Lebanon, working with businesses across MENA, the UK, and globally. I run Google Ads, Meta, TikTok, and Snapchat campaigns, handle conversion tracking, and build out the strategy behind the spend.
I started in paid media in 2013 and have been working in it full-time since 2017. In 2020, I founded Convertio Advertising. This site is where I consult independently – same work, direct engagement, no agency markup.
Founder, Convertio Advertising
Instagram: DigitalbyMoe
Four things that are non-negotiable.
Strategy before spend.
I won’t launch a campaign until I understand your business, your margins, and what a good outcome actually looks like for you. Most bad campaigns aren’t bad because of execution — they’re bad because nobody asked the right questions first.
You deal with me directly.
No account managers, no handoffs to a junior after the first call. I’m the one setting up the campaigns, writing the copy, reading the data, and making the calls. That’s the whole point.
Honest reporting over comfortable reporting.
If something isn’t working, I’ll tell you before you have to ask. I’d rather have an uncomfortable conversation early than explain a wasted budget three months in.
Channels should earn their place.
Not every business needs to be on every platform. I’ll tell you which channels make sense for your goals and budget — and which ones don’t, even if that means a smaller engagement.
Where I came from and what I’ve built.
I started in digital marketing in Lebanon in 2013, running campaigns for local businesses when most of the MENA region was still figuring out what a Facebook ad was. I went full-time in paid media in 2017, working with clients across Lebanon, UAE, Saudi Arabia, and the UK.
In 2019 I started taking on larger accounts — including a forex broker where I grew revenue by 984% in 50 days. In 2020, I founded Convertio Advertising, which now runs campaigns for brands across MENA and globally.
I also build digital products for marketers and business owners who want to run paid campaigns themselves — including the AI Marketing Workflow System sold under Digital by Moe.
If this sounds like the right fit, let’s talk.
30-minute discovery call. I’ll look at what you have, ask the right questions, and tell you honestly what I think.