
October 2008
I started studying chemical engineering in Abu Dhabi, as many young people in the Middle East are often encouraged to pursue traditional careers.
October 2010
After two years of studying chemical engineering, I knew it wasn’t for me. I switched universities and changed my major to Marketing, which had always been a passion of mine.
January 2013
I moved back to Beirut to finish my studies and graduated in 2015. While I enjoyed my university education, I quickly realized that hands-on experience was the key to success in marketing. In 2014, I began managing paid social accounts for businesses in Beirut, which helped me gain valuable experience and develop my skills.
July 2015
I landed my first full-time job with a media production and distribution company in Beirut. There, I gained experience in sales and marketing, and eventually expanded my role to include social media management.
August 2015
I landed the first full-time job that I was actually excited about. I started working for a media production and distribution company in Beirut. The role had given me great experience in Sales, which I lacked, as well as marketing. Eventually, I expanded my activities with the company to include social media management.
June 2017
I left the media company to join a digital transformation consulting company in Dubai. Over the next two years, I worked with various startups across the MENA region and the United States, focusing on PPC and SEO. I found that the key to success was perfecting performance audits, which many companies often overlook.
May 2019
I joined an agency in Beirut, where I had the opportunity to work with market leaders in the MENA region. I also began volunteering and giving courses and workshops in partnership with Google, which allowed me to share my knowledge with others.
2020
The COVID-19 pandemic was a difficult time for many, but it also presented opportunities for growth. In 2020 and 2021, I co-founded a boutique agency and joined Publicis Groupe as a team manager, heading one of their largest accounts in the MENA region. During this time, I worked with clients from a variety of industries, including safety and security, SaaS, gaming, health and wellness, and PR and marketing agencies.
Present
Founded Moe Media by the end of 2021. Moe Media has since focused on collaborating with other agencies in the region, offering their clients quality SEO and growth services, bringing in leads and boosting sales.