I started studying chemical engineering in Abu Dhabi, as many young people in the Middle East are often encouraged to pursue traditional careers.
After two years of studying chemical engineering, I knew it wasn’t for me. I switched universities and changed my major to Marketing, which had always been a passion of mine.
I moved back to Beirut to finish my studies and graduated in 2015. While I enjoyed my university education, I quickly realized that hands-on experience was the key to success in marketing. In 2014, I began managing paid social accounts for businesses in Beirut, which helped me gain valuable experience and develop my skills.
I landed my first full-time job with a media production and distribution company in Beirut. There, I gained experience in sales and marketing, and eventually expanded my role to include social media management.
I landed the first full-time job that I was actually excited about. I started working for a media production and distribution company in Beirut. The role had given me great experience in Sales, which I lacked, as well as marketing. Eventually, I expanded my activities with the company to include social media management.
I left the media company to join a digital transformation consulting company in Dubai. Over the next two years, I worked with various startups across the MENA region and the United States, focusing on PPC and SEO. I found that the key to success was perfecting performance audits, which many companies often overlook.
I joined an agency in Beirut, where I had the opportunity to work with market leaders in the MENA region. I also began volunteering and giving courses and workshops in partnership with Google, which allowed me to share my knowledge with others.
The COVID-19 pandemic was a difficult time for many, but it also presented opportunities for growth. In 2020 and 2021, I co-founded a boutique agency and joined Publicis Groupe as a team manager, heading one of their largest accounts in the MENA region. During this time, I worked with clients from a variety of industries, including safety and security, SaaS, gaming, health and wellness, and PR and marketing agencies.
Founded Moe Media by the end of 2021. Moe Media has since focused on collaborating with other agencies in the region, offering their clients quality SEO and growth services, bringing in leads and boosting sales.
Hey, this is Mohamad!
Aren’t you just sick of attempting to work with self-proclaimed experts, who continuously try to implement a one fit for all strategy? I’m Mohamad Abdallah, a fellow digital marketer, one who is obsessively determined to drive results. In 2020, I co-founded one of Lebanon’s fastest growing marketing agencies, and soon after founded Moe Media.
Frequently Asked Question
Do I need a blog?
Beyond your website that informs your customers about your company, a blog is a fantastic tool to keep those customers updated about your business. A blog is an essential part of your inbound marketing campaign and will help with improving internal linking and driving traffic.
We specialise in writing for the Forex, education, technology, gaming, and health and wellness industries. However, we don’t limit ourselves to these sectors alone. If we think we can add value to your project, then we’ll work with you regardless of what industry your business is in.
Do you provide free SEO audits?
Unfortunately, SEO audits are a standalone paid service. SEO audits generally involve many steps, the use of various tools, and would take somewhere between 10 to 48 hours to complete.
Does guest blogging help with SEO?
In short, guest blogging is a great way to improve your website’s search engine optimization (SEO) and should definitely be considered as part of your SEO strategy. By publishing high-quality content on other websites within your niche, you can earn valuable backlinks to your own website.
Backlinks are a key factor in SEO because they signal to search engines that other websites consider your content to be valuable and relevant. This, in turn, can boost your website’s credibility and authority, helping to improve your search engine rankings.
However, it’s important to note that not all backlinks are created equal. Low-quality backlinks from spammy or irrelevant websites can actually harm your SEO efforts. So, when considering guest blogging opportunities, be sure to prioritize high-quality websites that are relevant to your niche and have strong domain authority.
Would PPC help with my organic ranking?
Long story short, no it doesn’t. Don’t believe me? Here’s what Google says about it:
“Google’s first responsibility is to provide Search users with the most relevant possible results. If businesses were able to pay for higher rankings in the search results, users wouldn’t be getting the information they’re looking for.”