Digital Marketing Consultant · MENA & Global
I help businesses get more from their paid ads.
I’m Moe. I work with business owners and marketing teams on Google Ads, Meta, TikTok, and Snapchat campaigns. Strategy, setup, and ongoing management — focused on leads and revenue, not vanity metrics.
I’ve been running paid campaigns since before most tools made it easy.
I started in performance marketing working with brands across Lebanon and the MENA region. Over time that expanded to the UK, Europe, and global markets. I now run Convertio Advertising and consult independently through this site.
Every engagement I take on is hands-on. I don’t have a team of juniors touching your account. You deal with me directly.
Four ways to work with me
From running your existing campaigns to building your full acquisition strategy from scratch.
Google Ads
Search, Performance Max, and YouTube campaigns built to bring in qualified leads — with the right structure, match types, and copy to convert.
Performance Max
YouTube
Bid Strategy
Meta & Social Ads
Meta, TikTok, and Snapchat. Audience structure, creative direction, and funnel-stage targeting — not just boosted posts.
TikTok Ads
Snapchat Ads
Retargeting
Tracking & Analytics
GTM, GA4, Meta Pixel. If you don’t know what’s converting, you’re optimising blind. I set up and audit conversion tracking so your data is actually correct.
GA4
Meta Pixel
Conversion Events
Strategy & Consulting
Not running ads yet, or not sure if your current setup makes sense? We start with a proper strategy before spending anything.
Campaign Planning
Account Review
Ad Copy
What happens after you book a call
Discovery call
We go through your business, current ad setup, goals, and budget. I’ll tell you straight whether paid ads make sense right now or not.
Strategy first
Before anything goes live, I map out the campaign structure, audience targeting, and what we’re measuring as success. No guessing once money is being spent.
Build and launch
I set up the campaigns, write the copy, configure tracking, and launch. You get full visibility into the account from day one.
Ongoing optimisation
Weekly check-ins and regular reporting. I flag what’s working, what needs to change, and what’s coming next. You’re never waiting to hear from me.
What clients say
I met Moe in 2019. He increased our sales by 984% within the first 50 days. Oh, and if you’re wondering whether the sales pool was tiny — I was working at a forex broker at the time, making anywhere from $125,000 to $340,000 in revenue. Moe came along and blew everything up.
Discovering a team like Mohamad’s at Convertio Advertising, who genuinely uplifts your services, is rare. Right from the start, they were pivotal in setting up GA4 and the necessary pixels. Their execution of PPC campaigns truly stood out, delivering sales and leads for our diverse clientele that far exceeded our expectations.
Their expertise and dedication have consistently delivered remarkable results across various accounts, without a single underperformance. Their tailored strategies not only improved visibility and engagement but significantly boosted conversions.
Working with Convertio has been an excellent experience. Their expertise and support, led by Mohamad and his team, had an immediate positive impact on our revenue. We look forward to continuing expanding our collaboration.
Want to run Google Ads or SEO yourself?
The AI Marketing Workflow System walks you through both, step by step, with prompts built around your specific situation. Not templates. Not theory.
Let’s talk about your ads.
30-minute call. No commitment. I’ll look at what you have and tell you honestly what I think.