There are still some company owners who need convincing that they need a Facebook page, despite the fact that 2.9 billion people use Facebook and 1.9 billion individuals log in every day.
I still get the question, do we need a Facebook page? The answer to that question is simple, yes… Yes, you do! Of course, it goes without saying that there are types of businesses that will benefit more from having a Facebook page than others.
Do you own a business? Do you sell products/services, in a store or completely online? Are you an influencer/celebrity? Then yes, you need a Facebook page.
To create a Facebook page, visit the following link: https://www.facebook.com/pages/creation/
Choosing Your Facebook Page’s Category
The first step is to choose the page name, category, and description. For categories, Facebook offers a big range of categories, so chances are you’ll find something that reflects your business.
After you’ve selected your category, it’s time to fill out the page name and description. The page name is the name that will be displayed on Facebook, so make sure it’s representative of your business. The description is a brief summary of what your page is about.
After you’ve created your Facebook page, the next step is to populate it with content. This includes adding a profile picture, cover photo, and About section.
The profile picture is a square image that will be displayed as your profile photo on Facebook. The recommended size is 320 x 320 pixels, but anything between 180 x 180 and 720 x 720 pixels will work.
The cover photo is a larger image that will be displayed at the top of your page. The recommended size is 820 x 312 pixels, but anything between 360 x 480 and 1920 x 1080 pixels will work.
The About section is a place to provide more information about your business, such as what you do, your hours of operation, and your website.
After you’ve added this basic information, it’s time to start creating posts! Posts can be anything from images and videos to text-based updates.
So, there you have it! If you’re still not convinced that you need a Facebook page, take a look at the statistics below.
- 93% of small businesses use Facebook to market their business
- 44% of small businesses say they’ve made a sale as a direct result of Facebook marketing
- 78% of consumers who follow a small business on Facebook say they’re more likely to buy from that business
- Facebook pages have an organic reach of 16.78% on average, compared to just 0.07% for paid advertising
So, with a few exceptions, everyone really needs a Facebook page, so create one and start connecting with your audience.