Twitter Fleets are the social media platform’s answer to Instagram Stories, Facebook Stories, Snapchat, and LinkedIn Stories. Launched in March 2020 as part of a pilot program in Brazil, Twitter Fleets allow users to share photos and videos that disappear after 24 hours. The feature went live for American users in November 2020. In this piece, we’ll walk you through everything you need to know about Twitter Fleets, including how they work, how to create your own fleets, and how these Fleets can help jumpstart marketing efforts.
Why Twitter fleets are important?
Twitter Fleets are an important tool for marketers and brands because they allow users to easily share photos and videos that capture the attention of their followers. Unlike traditional tweets, which can sometimes get lost in the endless stream of content, Twitter Fleets provide a more focused, visual way for brands to connect with their audience. Additionally, Fleets offer a more authentic, behind-the-scenes look at a brand’s day-to-day activities, which can help build trust and increase engagement.
How to create your fleets?
To create your own Twitter Fleet, you’ll need to download the official Twitter app on your mobile device. Once you’ve created an account and logged in, simply tap on the camera icon at the top of your screen. From there, you can either take a photo or video directly from within the app or upload one that you’ve previously saved to your device.
After writing the content for your Fleet, you may want to continue optimizing it by adding additional photos, videos, and text. Additionally, you can experiment with different themes or styles to see what works best for your brand and followers. Finally, be sure to monitor the performance of your Fleets over time and make any necessary changes or adjustments based on feedback from your audience. With a little creativity and strategic planning, you can use Twitter Fleets to boost engagement and connect more effectively with your followers.
How to share a fleet?
There are several ways to share a Fleet on Twitter. You can directly share your Fleets with individual followers through direct messages or retweet them so that they’re visible to all of your followers on the platform. Additionally, you can embed Fleets in blog posts or other marketing materials if you’d like to promote them more broadly outside of Twitter.
And of course, you can also share links to your Twitter Fleets with your audience on other social media platforms, such as Facebook and Instagram.
How to use Fleets for your business?
1- Use Fleets to share behind-the-scenes glimpses of your business or introduce new products and services.
2- Create Fleets that highlight specific customer success stories or promote user-generated content from your followers.
3- Experiment with different themes and styles to see what works best for your brand and audience.
4- Monitor the performance of your Fleets over time and make any necessary changes or adjustments based on feedback from your followers.
5- Leverage Fleet analytics to identify which types of content are most successful, so that you can create more of what resonates with your audience.
6- Promote your Fleets on other social media platforms, such as Facebook or Instagram, to reach a wider audience and drive more engagement.
7- Collaborate with influencers and other brands to create unique Fleets that will help you stand out from the crowd and build lasting partnerships.”
Fleets and API /CMS integration
One of the most exciting features of Twitter Fleets is the ability to integrate them with social media management platforms, such as Hootsuite or Sprout Social. This allows brands and marketers to schedule their Fleets in advance, helping them better manage their social media marketing activities across multiple channels. Additionally, developers can use Twitter’s Application Program Interface (API) to create tools and plugins that allow users to share Fleets directly with their followers on other platforms, such as CMS or blog software.
Overall, the ability to integrate Fleets with different APIs and social media management tools makes them a valuable tool for marketers and brands looking to enhance their overall social marketing strategy.
Why there are no more fleets?
While Twitter Fleets initially proved to be a popular and effective way for users to share photos and videos with their followers, the feature was ultimately discontinued in early 2021. Some have speculated that this decision was made in response to the declining usage of the app among younger audiences, while others have suggested that it may have been due to heightened competition from other social platforms, such as Instagram and Facebook. Whatever the reason, businesses and marketers will need to explore other ways to boost engagement on Twitter going forward.
However, Fleets are still available for those who want to view or share them, so it’s important to continue monitoring this feature for potential opportunities in the future.