Do you want to improve your social media audience growth? If so, you need to start segmenting your social media audience. Segmentation is the process of dividing people into groups based on shared characteristics, and it can be used to improve social media engagement in a number of ways. In this post, we will outline the benefits of social media segmentation, show you how to apply it to your business, and give you tips for accurately segmenting your social media audience. Let’s get started!
What is social media segmentation?
In simple words, social media segmentation is the process of dividing people into groups based on shared characteristics. Segmentation allows you to target specific groups of people with tailored content, which can improve social media engagement and lead to improved social media audience growth.
Why should you segment your social media audience?
There are many reasons why you should segment your social media audience. Segmentation can help you to:
- Understand your social media audience better
- Generate more leads
- Increase social media engagement
- Improve social media audience growth
How can you segment your social media audience?
1- Understand your audience
The first step to social media segmentation is understanding your audience. You need to know who they are, what they want, and what they like before you can start segmenting them.
There are several any ways you can learn about your social media audience, including:
- Social media listening: Use social media listening tools to track mentions of your brand, competitor brands, and relevant keywords. This will give you insights into what people are saying about your industry and help you to understand your social media audience better.
- Social media analytics: Use social media analytics tools to track engagement with your content, analyze demographic information, and understand the interests and behaviors of your social media followers.
- Surveys and polls: Use surveys and polls to collect data from your social media audience. This data can be used to segment your social media audience more accurately.
Once you have a good understanding of your social media audience, you can start segmenting them into groups.
2- Use social media targeting tools
Social media targeting tools allow you to target specific groups of people with your content. These tools are typically used for paid social media advertising, but they can also be used for organic social media posts.
Some social media targeting options include:
- Location: You can target people based on their location, which is useful if you want to target people in a specific city, state, or country.
- Age: You can target people of a certain age group, which is useful if you want to target millennials, for example.
- Gender: You can target people of a certain gender, which can be useful for targeting men or women specifically.
- Interests and behaviors: You can target people based on their interests and behaviors, which is useful for targeting people who are interested in your industry.
3- Create audience lists
Social media audience lists allow you to group people based on shared characteristics. These lists can be used for social media segmentation, and they can be created in some ways.
Some methods for creating social media audience lists include:
- Creating static lists: Static lists are manually created by the user and remain unchanged unless the user edits them.
- Creating dynamic lists: Dynamic lists are automatically created based on certain criteria, and they are updated automatically as new people meet the criteria.
- Creating social media groups: Social media groups are a type of audience list that is created on social media platforms like Facebook and LinkedIn.
- Once you have created your social media audience lists, you can start targeting specific groups of people with your content.
4- Differentiate your publishing time
Differentiating your publishing time is a social media segmentation strategy that involves publishing content at different times for different groups of people. This strategy can be used to target people in different time zones or to target people who are online at different times.
To implement this strategy, you need to:
- Identify the different groups of people you want to target.
- Determine the best time to publish content for each group of people.
- Publish your content at the different times you have determined.
This strategy can be used to segment your social media audience and improve engagement with your content.
5- Use social media monitoring tools
Social media monitoring tools can be used to track mentions of your brand, competitor brands, and relevant keywords. This data can be used to segment your social media audience more accurately.
Some social media monitoring tools include:
- Hootsuite Insights: Hootsuite Insights is a social media monitoring tool that provides users with data about their social media audience.
- Mention: Mention is a social media monitoring tool that allows users to track mentions of their brand, competitor brands, and relevant keywords.
- Sprout Social: Sprout Social is a social media monitoring tool that provides users with data about their social media audience.
Tips for social media segmentation
When you’re ready to start social media segmentation, keep these tips in mind:
- Define your goals: What do you want to achieve with social media segmentation? Do you want to increase brand awareness, generate more leads, or improve social media engagement?
- Keep it simple: Start with a few social media audience groups and then expand from there.
- Test and experiment: Try different methods of social media segmentation and see what works best for your business.
- Monitor results: Track your progress and adjust your strategy as needed.
Social media segmentation can help you to better understand your social media audience and target them with more relevant content. By segmenting your social media audience, you can achieve your social media marketing goals more effectively.
Have you tried social media segmentation? What tips do you have for other businesses? Share your thoughts in the comments below!