There are many different digital marketing services that an agency might offer. It can be confusing to understand what each one entails, and it’s hard to know which ones you need for your business. In this blog post, we will list the most common digital marketing services and explain what they are. This will help you better understand what an agency can do for you, and it will give you a starting point for deciding which services you need.
Search Engine Optimization (SEO) Services
SEO is the process of optimizing a website for Google and other search engines. When done correctly, SEO can help a website rank higher in search results, which means more traffic and more customers.
SEO services include keyword research, on-page optimization, link building, and competitor analysis.
Content Marketing Services
Content marketing is the process of creating valuable content that attracts and engages your target audience. Content can take many different forms, such as blog posts, infographics, videos, and e-books.
Content marketing services include content strategy development, content creation, and content promotion.
Social Media Marketing Services
Social media marketing is the process of using social media platforms to promote your business. Social media platforms include Facebook, Twitter, Instagram, and LinkedIn.
Social media marketing services include social media strategy development, social media content creation, and social media promotion.
Paid Advertising Services
Paid advertising is the process of using paid ads to promote your business.
Paid ads include creating and managing advertising campaigns across search and social channels, such as Google Ads, Facebook, TikTok, Snapchat, LinkedIn, Microsoft Ads, and others.
Re-targeting Services
Re-targeting gives you a great chance to reach out to people who have previously engaged with your content or visited your website.
By placing a piece of code on your websites, such as a Facebook Pixel or a Google Analytics tag, you can start to properly track your website visitors and create re-targeting (or re-marketing) audiences. The way it works is that the code drops a cookie on the visitor’s computer that would help you re-target them across different channels.
Website Design Services
Website design is the process of designing a website that looks good and functions well. A good website design will help your website stand out from the competition and attract more customers.
Website design services include web design, logo design, and branding.
Email Marketing Services
Email marketing is one of the oldest digital marketing strategies. An OG, if I may. Email marketing is still one of the most effective channels to drive conversions.
Email marketing includes the process of building and managing a contact list, sending email newsletters, and executing email drip campaigns to upsell or cross-sell.
Email marketing services usually also include email design and email marketing automation.
If you’re unsure which digital marketing services you need, or if you need help deciding which services to choose, contact us today. We would be happy to help you get started.
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