Paid UA for apps that need users who actually stay.
I run paid user acquisition for mobile apps and games, Meta, Google App Campaigns, TikTok, Apple Search Ads, and AppLovin, built around retention and revenue, not just cheap installs.
Installs don’t pay the bills.
Vanity growth
Cheap installs can hide poor retention, weak monetization, and low-quality traffic.
Creative fatigue
Winning ad creative does not last. Campaigns need constant testing and iteration to keep CPI down.
Blind scaling
Scaling spend without LTV and retention visibility turns your budget into guesswork.
Everything that goes into paid UA.
Campaign Strategy & Setup
Meta, Google App Campaigns, TikTok, Apple Search Ads, and AppLovin. Campaign structure built around your app’s actual growth economics, not just installs.
Creative Testing for Ads
Hooks, scripts, statics, UGC angles, and playables, tested systematically inside live campaigns to find what converts at scale.
Scaling & Budget Management
Bid strategy, budget allocation across channels and geos, and knowing exactly when to scale and when to pull back.
Tracking & Attribution
SKAN, MMP setup, and event tracking connected to retention and revenue, so every acquisition decision is backed by real data.
Store conversion (ASO) and analytics setup come up naturally as part of the work when they affect what your paid budget can achieve, but the focus stays on the campaigns.
Apps we’ve helped grow.
Prizes
Scaling paid acquisition across multiple channels and markets.
Tropical Crush
Growing a casual puzzle game across international markets.
Treasure Solitaire
Testing acquisition angles around classic card gameplay.
Monkey Match
Building and testing new hooks for competitive gameplay.
Bubble Bling
Improving market fit through iteration and paid testing.
Space Glow
Supporting launch growth with paid acquisition strategy.
Partnership packages
Pick the level of growth support your app needs. Prices exclude ad spend.
A focused UA setup, clean reporting, and a structured first testing rhythm.
A proper UA engine across channels, budget, and creative testing.
For apps with meaningful budget, multiple channels, or aggressive scaling targets.
Ready to grow your app?
Book a strategy call. We’ll look at your app, your goals, and where growth is being left on the table.
Book a Strategy Call