Category Archives: Business Tips

The Importance of Having a Niche Audience

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If you’re here and reading this, then chances are you’re a digital marketing beginner, or a new business owner wondering who’s your best target audience. Niche marketing, or micromarketing, is often attractive, because a niche audience is often cheaper to market to, has less competition, and easy to build relationships with.  What is Niche Marketing? So, what is niche marketing

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