If you’re looking to improve your SEO, you should start by focusing on your reviews. Customer reviews are a valuable trust signal for your customers, and they can also provide potential SEO ranking boosts. Featuring reviews – even if they’re bad reviews – is vital for brands wanting to build customer trust in today’s competitive SEO landscape. In this blog post, we’ll explore why reviews are so important for your SEO and how you can start using them to improve your ranking.
When it comes to search engine optimization, customer reviews are an important trust signal that can help you rank higher in the search results. Reviews build trust in your brand and show potential customers that you’re a safe business to work with. In today’s competitive SEO landscape, it’s important to feature reviews prominently on your website and in your marketing materials.
1- Reviews increase social sharing
Bad reviews happen to good businesses. It’s how you handle them that sets you apart from your competition.
When a customer leaves a negative review, it can be difficult to know how to respond. The best course of action is to take the conversation offline as soon as possible. This way, you can address the customer’s concerns and try to resolve the issue.
It’s also important to remember that negative reviews can be positive for your business. They show that you’re willing to listen to feedback and make changes based on customer input. In fact, studies have shown that customers are more likely to return to a business after a negative experience if the business takes responsibility for the issue and works to make things right.
2- Reviews increase traffic
In addition to increasing social sharing, reviews can also help to increase traffic to your website. This is because when customers leave reviews, they often include links back to your website. These links help to improve your SEO and make it easier for potential customers to find your site in the search results.
3- Reviews enhance Google’s ranking and SEO
Google uses customer reviews as a ranking factor in its search algorithm. This means that businesses with more positive reviews are more likely to rank higher in the search results. To take advantage of this, it’s important to encourage your customers to leave reviews on your website and on popular review sites like Google, Yelp, and TripAdvisor.
In addition to building trust, customer reviews can also have a positive impact on your SEO. Reviews are a form of user-generated content (UGC), which is known to be one of the most important ranking factors for Google. UGC is valuable to Google because it shows that your website is being used and shared by real people.
To encourage customers to leave reviews, you can create a call-to-action (CTA) on your website or in your email signature. You can also offer incentives, such as discounts or free shipping, for customers who leave reviews.
4- Keywords can generate long tail keywords
Including keywords in your reviews can help you to rank for long tail keywords, which are usually easier to rank for than more general keywords. For example, if you’re a hotel in New York City, you might want to encourage customers to leave reviews that include the keyword “hotel near Times Square.” This way, you’ll be more likely to rank in the search results when someone searches for that keyword.
To find the right keywords to target, you can use a tool like Google Keyword Planner or Ubersuggest. You can also try using a site like Quora to find questions that people are asking about your business or industry.
Once you’ve found the right keywords, you can include them in your reviews by using a call-to-action (CTA) as we mentioned before. For example, you might say “If you enjoyed your stay at our hotel, please leave a review and include the keyword ‘hotel near Times Square.”
Here’s a full guide on how to conduct keyword research to up your digital marketing game.
In conclusion, reviews are important for your SEO because they build trust, increase traffic, and enhance your Google ranking. To get the most out of your reviews, focus on encouraging happy customers to leave positive reviews on your website and popular review sites. And when negative reviews happen, take the conversation offline and work to resolve the issue.