If you’re in the market for an SEO consultant, it’s important to make sure that you ask the right questions. After all, this is someone who will be responsible for improving your website’s search engine ranking and driving more traffic your way. In order to make sure that you find the best possible fit for your business, we’ve put together a list of 15 questions that you should ask any potential candidates.
The Big Questions
What services do you provide?
SEO consultants can be found by the dozen these days. It seems like every day, another SEO “guru” pops up, promising to get your website to the top of the search results. But with so many options to choose from, it can be tough to decide which one is right for you. Here are a few things to keep in mind when searching for an SEO consultant.
First, decide what services you need. Do you want them to handle everything from keyword research to link building, or will you take care of some of those tasks yourself? Also, ask about their experience. Have they worked with businesses in your industry before? Do they have a good track record of getting results?
Second, keep in mind that not all SEO consultants are created equal. Some may use ethical, white hat techniques that will help you achieve long-lasting results. Others may use black hat techniques that might get you quick results but could get you penalized by Google in the long run. Make sure you know what methods they’ll be using before you hire them.
Can you provide a list of references?
One way to separate the wheat from the chaff is to ask for references. A good SEO consultant should be able to provide you with a portfolio of case studies detailing the before and after of their clients’ SEO progress. This will help you get a better understanding of their abilities. Of course, you can’t take everything at face value. Ask around about the companies they’ve worked with in the past. If they’re reluctant to share this information, then they may not be as reputable as they claim to be. Don’t waste your time with someone who can’t provide you with the evidence you need to make an informed decision.
What is your approach to keyword research?
Keyword research is one of the most important aspects of SEO, so you’ll want to make sure that your consultant has a solid approach. There are many different ways to conduct keyword research, but the best consultants will use a variety of methods to get the most comprehensive data. They should also be able to show you how they use keyword data to inform their strategy.
A good SEO consultant will have a process for conducting keyword research that includes both primary and secondary methods. They should also be able to explain how they use keyword data to inform their decisions about on-page optimization, content marketing, and link building.
If an SEO consultant can’t explain their approach to keyword research, then they’re probably not the right person for the job. Make sure you ask them about their process and how they use keyword data to inform their decisions. Here’s a blog post to help you understand how to conduct keyword research.
What techniques do you use to improve website ranking?
SEO consultants can tell you how to get found online, but SEO is an ongoing process with no guarantee of instant results. A reputable SEO consultant will set expectations accordingly and provide a roadmap for SEO success. Watch out for SEO consultants who make empty promises, as SEO success depends on many factors that are out of the SEO consultant’s control. Instead, look for an SEO consultant who takes the time to audit your website, understand your business, and develop a custom keyword strategy based on your unique needs and objectives. With the right SEO consultant on your team, you can achieve long-term SEO success.
Which tools do you use?
If an SEO consultant is only using free tools, then they might not be getting the best possible information. This is because paid tools typically have access to better data than free ones. So, if someone is only using free SEO tools, then they might not be getting the full picture. This could lead to them making faulty recommendations.
All in all, it’s usually a good idea to invest in some paid SEO tools if you’re serious about getting good results from your SEO efforts. Otherwise, you might not be getting the full picture or the best possible value for your money. Check out this blog post for some technical SEO tools you should use.
What type of reporting can we expect from you?
First, make sure you see sample reports to get an idea of the consultant’s reporting style. It’s important to be able to understand the information in the reports and to be able to monitor the SEO campaign effectively.
Second, ask about the frequency of SEO audits. A good SEO consultant will conduct regular audits to ensure that the campaign is on track and to identify any areas that need improvement.
Finally, make sure you choose a consultant who is communicative and responsive. You should feel confident that you can pick up the phone and get answers to your questions in a timely manner.
What is your experience in my industry?
It’s important to choose an SEO consultant who has experience in your industry. This is because they will understand the unique challenges and opportunities that you face. They will also be able to develop an effective strategy that is tailored to your specific needs.
Many SEO consultants will say they have experience with your industry, but what’s more important is if they can show that they are adaptable to many industries. If an SEO consultant can’t quickly get up to speed on your industry, then they’re probably not the right person for the job. More importantly, they can demonstrate proficiency in many different sectors. So, if you’re looking for an SEO consultant, be sure to ask them about their experience with other industries. Chances are, if they’re good at SEO, they’ll be able to quickly adapt to yours.
How do you price your services?
There is no one answer to this question as pricing depends on a number of factors, such as the size of your business, your budget, and your objectives. However, it would be best if you always got a breakdown of the services included in the price so that you know what you’re paying for. Be sure to ask about any additional costs that may be associated with the services, such as keyword research, content creation, and link building.
Keep in mind that SEO is not cheap but it’s definitely not a waste of money and if you do your research, you’ll quickly realize that SEO is an investment and a worthy one. Many SEO consultants have project-based fees, so you’ll want to ask about this before you commit. You might have to pay a big bill upfront, but once the bulk of the work is done, find out what the consultant would charge as a retainer to keep them on board as needed.
This is important because some consultants might take your retainer money and run, leaving you in the lurch. So be sure to ask about retainers and what they entail before you sign on the dotted line. With a little research, you can find a good SEO consultant who will help you take your business to the next level.