Digital Marketing

What Makes A Good Website – Key Components

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People often ask us how to make a good website. This is an important question, as it affects many aspects of web design. But even if we’re gonna list a few key components that make a good website, the answer to this question will always be: it depends. It depends on what kind of site you have, what do you want to achieve, who do you want to target? 

Many factors go into creating a good website, and it’s not an easy one to determine. Here’s a list of several elements that help you make a good website.  

Components of a Good Website

In terms of search engine rankings, the quality of your site and its content is often the most important thing to consider. Even Google has been saying for years that you should focus on the quality of your website’s content. Ok, you shouldn’t take everything that Google says as gospel, but in this case, they are right; you should improve your content. People ask about how to improve the theme and how to do it consistently. The search quality rats are always looking for guidance on the way to perform it. 

1-Your site meets the user’s intent and has an explicit goal 

Do you know who your audience is and what they contribute to the world? Why would any user visit your website and do business with you? If so, then developing a website that has a mission and goal is the best way to attract potential customers. If your goal is to succeed, your story has to be compelling and relevant to the people who are searching for your product or service. You need to know what they want and need, to deliver them. Knowing your audience is the key to success.

Find out how people end up on your pages and modify these to answer their questions. Plan the user journey from A to Z and place your content in strategic places. You have to ask yourself: Is my product or service really helping my customer?

2- Your website has practical skills

A good website is easy to crawl and can show search engines what they can and cannot index. It should not have a huge amount of errors and loads fast. So make sure your website loads as fast as you can. Developing a good technical SEO strategy is incredibly important, and it can be done by getting the basics right. Before you go for a CMS, make sure that you have a good idea of what you want and how you plan on running it. A good hosting company will help you get started and will give you the tools and resources you need to succeed.

3- Your website is reliable, safe and secure

It’s the goal of search engines and users to find signals that signify trust. A missing green lock icon or a regular downtime might indicate that you don’t take security seriously.

As search engines become more sophisticated, they are more likely to favor results that are both ethical and legitimate. Having the right content and credentials is the key to making sure that your site is trusted. Having the proper security measures in place will help protect your site from exploitation. Hence, use the latest software and tools to protect your site from various types of attacks.

4- Your website has a great design and outstanding UX 

Think of your website as your online store or office. A well-designed website will help achieve this objective. It should be on-brand and easy to use for everyone. Accessibility is not something you should scrimp on. It’s about creating a pleasant user experience, something that will last a lifetime. Creating a good site is not only about designing it in a good way, it’s also about making it work seamlessly.

5- Your site has amazing, user-centered content

Be user-centered, not company-centered. Good content can help users reach their goals, but it should also be focused on their behavior and not on the companies. A user-centered design gets users where they need to be quickly and efficiently, resulting in a website optimized to convert users into customers. Thus, doing so will allow you to keep your users’ business goals in sight. 

6- Being mobile-friendly 

If you haven’t already, then it is now time to start improving the site’s mobile-friendly design. It is not something that you should ignore.

Most websites are still being built with the desktop view in mind first. Adopting a mobile-oriented mindset helps designers avoid losing their authenticity and freshness as they go through the process of web design. 

7- Easy communication with search engines

For years, search engines have tried to determine what a page is about by analyzing its content. That information is needed to match the query with the best results. That’s why you better fix your structured data.

Schema is kind of like a translator for search engines. It is a markup that describes the elements that appear on a page, and it lets search engines know that this page contains a review or a recipe, etc…

Structured data is natively built into Yoast SEO and so implementation won’t be that hard.

To Sum Up

A good website comes in many different forms. Many factors go into building one, such as setting up a good strategy and choosing a good theme. Some of the most important elements that you should focus on when developing or improving a website are; mobile-friendliness, user experience, content creation, and navigation.

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