Digital marketing is a vast and ever-growing field. It encompasses many different areas, including SEO, SEM, social media marketing, email marketing, and more. In this short blog post, we will define digital marketing and discuss the different areas that make it up. If you’re looking for a comprehensive guide to digital marketing, be sure to check out our other posts on the subject!
Digital marketing is the process of marketing using digital channels. These days, that usually means the internet, but it also includes things like text messaging and apps.
The term “digital marketing” covers a lot of ground, so let’s break it down into its component parts.
Search Engine Optimization
SEO, or search engine optimization, is the process of making sure your website appears as high up as possible on search engine results pages.
Search Engine Marketing
SEM, or search engine marketing, is the process of buying ads on those same search engines in order to promote your website.
Social Media Marketing
Social media marketing is exactly what it sounds like: using social media platforms like Facebook, Twitter, and Instagram to promote your website or product.
Email marketing is the process of sending marketing messages via email. This can include things like promotional offers, or simply keeping your customers up-to-date on what’s new with your business.
Content marketing is the process of creating and distributing valuable, relevant, and consistent content with the goal of attracting and retaining a clearly defined audience.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.
More topics to read about
Now that you know the definition of digital marketing, as well as some of its key components, you might be wondering what’s next. If you’re interested in learning more about digital marketing, be sure to check out our other blog posts on the subject! Here are some to get you started: