When you’re sending out an email campaign, it’s important to make sure that your recipients are actually opening and reading them. If no one is clicking through to your website or taking any other desired action, your emails are essentially going to waste.
Did you know that 4 out of 5 marketers would rather quit social media than email marketing?
So, what determines whether or not someone will open your email? The answer lies in the email CTR (click-through rate).
What is CTR?
CTR is the percentage of people who click on a link in your email compared to the total number of people who received it. In order for an email campaign to be successful, you need to have a high CTR. The average CTR for emails across all industries is about three percent, so if you can manage to get yours above that, you’re doing great. In other words, for every 100 people who receive your email, three or more of them should be clicking through to your website.
How to calculate Email CTR?
It’s simple: take the number of clicks on your email divided by the total number of people who received it and multiply it by 100. For example, if you sent out an email to 100 people and 20 of them clicked on a link in the email, your CTR would be 20%.
What is a good Email CTR?
According to Mailchimp, a good CTR varies depending on the industry you’re in. For example, the average CTR for retail emails is around four percent, while the average for healthcare is closer to two percent. If you’re able to get your CTR up above the average for your industry, you can be confident that your email campaign is performing well.
How to Improve your CTR?
There are a few different things you can do to improve your CTR and make sure that more people are opening and clicking through your emails.
Use an attention-grabbing subject line:
The subject line is the first thing your recipients will see when they receive your email, so it’s important to make sure it’s eye-catching and relevant to the rest of the content.
Include a call-to-action:
A call-to-action (CTA) is a statement or button that encourages your recipients to take a specific action, such as clicking through to your website or making a purchase.
Make your emails mobile-friendly:
More and more people are reading their emails on their smartphones, so it’s important to make sure your emails are optimized for mobile devices. This means using short, concise subject lines and including CTAs that are easy to click on from a small screen.
Test different variations:
One of the best ways to see what works and what doesn’t is to test different variations of your emails. Try sending out two different versions of the same email with slight changes in the subject line, content, or CTAs and see which one gets a higher CTR.
Have a good email design:
Your email should be well-designed and easy to read if you want people to actually stick around and read it. Use images, white space, and clear fonts to break up your text and make your email more visually appealing.
Use Infographics and videos:
If you want to really grab your recipients’ attention, try using infographics or videos in your email.
An infographic is a graphic representation of data or information. They are usually used to communicate complex information quickly and clearly.
A video is a digital recording of moving images and sound.
Both infographics and videos can help to break up your email and make it more interesting and engaging for your recipients.
These types of visuals can help make your email more engaging and interesting.
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A high email CTR is important because it means that more people are opening and clicking through your emails. This, in turn, can lead to more website visitors, higher conversion rates, and ultimately, more customers.
Email marketing can be a great way to improve your brand and engage with your customers. By paying attention to your CTR, you can make sure that your emails are actually being read and that people are taking the desired action. Just remember to keep testing different variations to see what works best for your audience. And if you have any questions about email marketing, don’t hesitate to contact us today!