Every company is different when it comes to its social media marketing strategies. Some may just be starting out by dipping their toes in the water, while others have long since perfected their campaigns. It is important for you to understand where your company stands in regard to social media maturity.
According to the CMO Perspectives on Social Marketing ROI Report, there are three different phases of social media maturity: the trial phase, the transition phase, and the strategic phase. After reading this report, you will be able to tell which one your company falls into!
Why is social media important?
Social media has quickly become one of the most important tools in a marketer’s toolkit. It offers a way to connect with customers and prospects like never before, and when used correctly, can be an extremely powerful marketing tool. That being said, it is important for companies to understand where they stand in regard to social media maturity.
1- The Trial Phase
This is the phase where companies are just starting to get their feet wet with social media. At this stage, businesses are still trying to figure out how social media can be used to achieve their marketing goals. They are experimenting with different platforms and strategies and oftentimes will not see much success. However, it is important for companies in this phase to keep pushing forward and not give up!
Characteristics:
- Social media is still new to the company
- They are experimenting with different platforms and strategies
- Oftentimes, they will not see much success
- It is important for companies in this phase to keep pushing forward
If your company is in the trial phase, it is important to keep pushing forward! Try different platforms and strategies until you find something that works. It might take some time, but eventually, you will start to see success.
2- The Transition Phase
Companies in the transition phase have started to see some success with their social media campaigns. They have figured out which platforms work best for them and they are starting to use social media to achieve their marketing goals. However, they are not yet using social media to its full potential.
Characteristics:
- They have figured out which platforms work best for them
- They are starting to use social media to achieve their marketing goals
- However, they are not using social media to its full potential
If your company is in the transition phase, you are on the right track! Keep using social media to achieve your marketing goals, and consider hiring a dedicated social media team. With a little bit more effort, you can start using social media to its full potential.
3-The Strategic Phase
Companies in the strategic phase have mastered social media marketing. They are using social media to its full potential and they are seeing great success. These companies have a dedicated social media team and they use data to inform their strategies.
Characteristics:
- Using social media to its full potential
- Seeing the great success
- The dedicated social media team
- Use data to inform their strategies
If your company is in the strategic phase, congratulations! You are using social media to its full potential and you are seeing great success. Keep up the good work and continue to use data to inform your strategies.
Now that you know the three different phases of social media maturity, take a look at your own company. Where do you think you fall on the spectrum? If you are not in the strategic phase yet, don’t worry! There is still time to catch up. Use the tips from this blog post to help you get there.
