Search engine results pages or SERPs are the pages that a user sees after completing a search query.
Depending on the query that you enter, the most relevant and highest-ranking information will be presented to you. While Bing and Yahoo are popular search engines, Google is the most popular.
Getting on the first page of SERPs is a goal most marketers have for themselves. However, as the algorithm changes, getting there is now a more competitive pursuit.
Why? Getting highly ranked on the first page of a Google SERP is very valuable. The first page has a higher click-through rate than any other.
How do SERPs work?
The results shown on Google’s search engine are generated by the algorithm, which is constantly updated based on the query entered into the search box.
The various stages of a search engine’s operation are crawling, indexing, and serving.
- Crawling: It is the process of sending robots known as spiders to find new content and new pages to index on the web.
- Indexing: Search engine indexing is the process of gathering, processing, and storing data to enable fast and accurate search results.
- Serving: Determining which pages are most accurate and relevant to the search query.
To rank, do your best to answer the user’s query by providing relevant content. Doing so will help you rank and appear on the first page of the search results.
1- Paid results
The paid results are the ones that appear at the top of the SERP. They can be identified by their ad label as seen in the picture below.
2- Rich snippets
A rich snippet includes more details than a standard search result, such as photos, reviews, and customer ratings. To enable these rich snippets, website admins can add data markup to their HTML to help search engines understand their website better.
3- Universal Results
Universal results are the results that appear in the top right of the search results page when someone types in a question. These results are similar to the featured snippets that appear at the top of the page.
4- Knowledge graph data
It’s when your search has likely only one result like “what is the weather” or “who is Justin Beiber’s wife?” The Knowledge Graph shows a box that will pull the answer to your query from an organic result.
5- Local SERP
Local Search Results appear when your query relates to a specific location. For instance, if you type in “gas station” or “restaurants” in Google, the results will show locations near you.
Tools you can use
Now that you know the various aspects of a SERP, here are a variety of tools that will help you better understand your current ranking and performance.
WhatsMySerp is an advanced tool that allows users to scan and analyze their site’s overall rank for various keywords. It’s a great tool to quickly and easily learn how to improve your site’s search engine visibility.
2- Moz Local
Moz Local is a service that helps you determine how well your business is performing in local search rankings. It uses 15 sources, including Facebook and Google, to rank well in local markets.
RankWatch is a tool that helps you analyze your website’s various components, including its links and keywords. It also conducts a competitive analysis to see which websites are ranking for your keywords.
SERPbook is an excellent tool for organizing and tracking the various tasks related to optimizing a client’s website.
Are you looking to optimize your website to rank higher and attract more traffic? Well, our team is here to help you achieve that. Contact us now to get started.