Setting up a blog can seem daunting, but it doesn’t have to be. In this post, we’ll cover 5 ways to make your blog posts more SEO friendly and why that’s important for the success of your blog. For those who are unfamiliar with SEO, it stands for Search Engine Optimization and is a term used when discussing how search engines rank websites in their search engine results pages (SERPs).
Keywords are the words that you use to optimize your blog posts for search engines. Without keywords, it’s impossible for a reader to find your post if they don’t know what exact terms to type into Google or another search engine. So, why is this important? It all comes down to increasing revenue via targeted readership because SEO can help drive awareness among potential customers who may be searching online for products like yours. To summarize, here are five main steps that will improve how well-optimized each one of your blog posts is:
#1 Choose Your Keywords
Your best bet for blog post optimization is to aim for the long-tail method of keyword selection (this means targeting specific phrases rather than broad ones). Long-tail keywords are easier for people who don’t know what they’re typing into search engines, but still, give you a high chance of ranking well in SERPs because there aren’t many other sites using them. For example, “blogging” will get you more visitors/customers than “How To Start A Blog”. However, if someone types in something like “The Definitive Guide on How to Start a Blog”, then it might be worth including both phrases within your blog posts since that’s often an indicator of how much research has been done before they arrive at your website.
#2 Optimize Your Content
This means including relevant keywords throughout, but not overstuffing them in because it can look spammy and turn off visitors who are looking for something more organic/real. Search engines penalize websites whenever they detect keyword stuffing because it’s a sign of manipulation; this will make future people using search engines less likely to go there since you’ll get ranked lower on SERPs once the tactic has been identified by Google or another major search engine like Bing or Yahoo! So how do you tell if your posts need optimization? Here are some tips:
- Put yourself in the shoes of someone who knows nothing about what your company does. How would you search for it?
- If you were searching for a particular phrase, how high of a ranking do your posts currently have?
- “How to” or “What is” are great ways to start keywords because they’re questions that many people type into Google. It’s also where some companies get their main source of traffic! So if you can answer those types of questions with your blog post content, then consider including them as possible phrases in the next step.
#3 Check Currently Ranking Websites
If there aren’t any competitors at all (or very few), this means there isn’t much competition which will make it easier for you to rank for that phrase. If there are a lot of competitors, then you’ll need to implement some tactics like link building (which is where other websites link back to your content) which will help get their attention and increase the chances they choose your site over others when it comes time to publish rank results on SERPs, because Google typically ranks sites with more links than those without.
#4 Optimize All Images
Optimize any images within the blog post itself by including alt text under each photo option in WordPress (or whatever platform you’re using). For example, if someone searches for “What Does SEO Stand For?”, an image showing what exactly SEO does might be ranked highly depending on how relevant it is since images can take up space within SERPs.
#5 Social Sharing
Include social media sharing buttons at the end of each blog post so that people can quickly and easily share your content on their own personal networks. This will help increase brand awareness and also give you some additional link juice (which we talked about more in step three) because whenever someone shares one of your posts on Twitter, Facebook, LinkedIn, or any other social media platform, it includes a hyperlink back to your site as well!
SEO can be a lot of work, but it’s definitely worth the effort in order to increase website traffic and, as a result, leads and sales. These five steps are a great starting point, but there are always new tactics and strategies that can be implemented in order to improve SEO even further. So don’t be afraid to explore and try new things!