Snapchat is one of the most popular social media platforms in the world. With over 187 million active users, businesses may be curious about whether advertising on Snapchat is a good option for them. In this post, we will explore the benefits of using Snapchat for marketing, as well as some of the advertising options available on the platform.
What is Snapchat Advertising?
Snapchat offers various advertising options, including sponsored geofilters, lenses, and discover ads. These can range from creating custom filters for events to having your ad appear on a Snapchat story or in the Discover section.
Benefits of Snapchat Advertising
One benefit of advertising on Snapchat is the potential for high levels of engagement. A study by Nielsen Catalina Solutions found that Snapchat ads drove a 2.2 times lift in purchase intent, compared to other social media platforms like Facebook and Instagram. Additionally, with its unique features like filters and lenses, Snapchat offers creative opportunities for businesses to grab their audience’s attention and stand out from competitors.
Another advantage of advertising on Snapchat is the ability to target a specific audience. With options like location targeting, age, and gender targeting, as well as interest-based targeting, businesses can ensure their ads are reaching the right people. This can help them save money and see better results from their ad campaigns.
However, it’s important to note that Snapchat may not be the best fit for every business. Before investing in advertising on the platform, consider whether your target audience is active on Snapchat and if the platform aligns with your overall marketing goals.
To give an example of my personal experience with advertising on Snapchat, I recently ran a Geofilter campaign for a retail client. By targeting their specific location and targeting users based on interests related to the retail industry, we were able to drive in-store foot traffic and increase sales at their brick-and-mortar location.
Should you advertise on Snapchat?
Ultimately, it depends on your target audience and marketing goals. However, with its high levels of engagement and targeting options, Snapchat can be a valuable tool for businesses looking to reach a younger audience.
Overall, while Snapchat may not be the right fit for every business, it does offer unique opportunities for engagement and targeted advertising. Consider your audience and marketing goals, and don’t be afraid to experiment with the platform to see if it can drive success for your business.