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You create a great Instagram post, then hit publish and wait for the comments to come in. However, the comments never come.
With over a billion monthly active users, increasing Instagram engagement is a top priority for most businesses. However, most of them only reach 1% per post.
Getting comments on your Instagram post doesn’t have to be difficult!
There are a few simple steps that you can implement right now that will let you get more comments and help your audience engage.
Below are some of the most important tips and tricks that will help you get started.
1- Respond to comments
Just like other social media platforms, responding to comments can help build a community and make people feel like they’re being heard.
Plus, when people scroll past your post, they will see a higher number of comments, including your responses, and this will encourage them to write a comment as well.
2- Use relevant #hashtags
When you post content with at least one popular Instagram hashtag, your posts will appear in searches for those terms and the Explore tab. This means that your posts have more than 12% more engagement.
Ask followers how they celebrated SundayFunday or acknowledge a certain hashtag, or you can even get people talking about topics that are relevant to your industry or content.
3- Ask questions
“If you don’t ask you don’t get”. Although it may have been said to you when you were younger, this phrase can still apply to get more Instagram comments now that you’re older.
Ask your followers about their interests or products and services in each post. This will help you get more likes and comments because By asking questions, you’re telling your followers that you want to have a conversation with them.
4- Use the right emojis
While hashtags are useful to pull your post into search results, emojis are more effective at attracting eyeballs to your caption.
When using emojis, make sure they are appropriate for your company and are not too colorful or complex. Ideally, two to three emojis should be colorful and interesting, but avoid going overboard with too many.
5- Ask people to comment on your posts
Follow this guideline: make it super clear what you want them to do in each post. A lot of studies suggest that asking for comments increases the number of people who respond.
Instead of just asking people to leave a comment, try something a bit different, why not make it fun and easy?
For example, you can include a blank prompt in your post so that people can easily fill in the details.
The user would be prompted to provide a statement or sentence. This will make it easier for them to share their thoughts: Today we feel like {BLANK}!
6- Host a giveaway or contest
A simple and effective way to get followers to interact with your posts is by holding a contest or a giveaway on Instagram. You could create a weekly campaign where users can interact with each day. Instagram users are very receptive to contests and competitions. It can generate leads for their businesses and boost engagement rates.
According to Instagram, contests attract more than 64 times more comments than non-contest posts.
A simple way to increase engagement is by asking followers to tag their friends in the comments section. This can create a huge spike in activity in the platform’s comments.
7- Use faces
Like everyone else, you’re probably into selfies. But hey, they’re also good for your Instagram strategy.
An analysis of more than a million Instagram posts revealed that those with human faces are 38% more likely to attract comments and get likes.
It’s not clear why people are more likely to respond to faces than to other nonverbal communication signals but researchers believe that the phenomenon is due to the power of faces as nonverbal communication signals.
Share content that highlights the human side of your brand, such as group shots and selfies.
8- Publish at the right time of day
The best time to post on social media is often debated depending on how your followers and industry are.
Try testing out your Instagram engagement rates on different times throughout the week to see how they stack up.
You might also want to determine the time when your followers are most likely to leave a comment or stop by to maximize engagement.
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