It’s a debate that has been raging for years: should you create your content with your human readers in mind or Google? But with Google becoming more nuanced in the way it understands and ranks content, it’s no longer possible to split your attention 50/50. Writing with Google’s ranking algorithm in mind will end up doing more harm than good. If you’re preoccupied with content length, keyword density, and LSI keywords then you’re writing for Google and that’s not good. The simple truth is, creating content that speaks to humans is the most effective way to rank content.
Why You Should Write for People Instead of Search Engines
Here’s why you should write for people instead of search engines:
When you write for people, your content is automatically more keyword rich. That’s because you’re using the words and phrases that your target audience is actually searching for. And that’s what Google wants to see.
Google is getting better and better at understanding the context of the content. So even if you stuff your content with keywords, Google will be able to tell if it’s relevant and useful. On the other hand, if you write naturally for people, Google will have no trouble understanding what your content is about and will be more likely to rank it higher.
Google wants to give its users the best possible experience. That means providing them with content that is relevant to their search query and easy to read. If you write for people, your content will be more likely to meet those criteria.
Google Useful Content Update
The Google Useful Content update is a change to the way Google ranks content. It rewards content that is written for people instead of search engines: People-first content.
Content that is keyword-stuffed and difficult to read will be devalued, while content that is easy to read and provides value to readers will be rewarded.
This update is just one more reason to focus on writing for people instead of search engines.
This is a major shift in Google’s algorithm, and it means that content creators need to start writing for people instead of search engines.
What is People-First Content?
People-first content is content that is written for humans first and foremost. It’s about creating helpful, informative, and engaging content that speaks to your target audience.
People-first content is the opposite of keyword-stuffed, spammy content. It’s not about cramming as many keywords into your content as possible.
Instead, it’s about tasting quality content that provides value to readers. When you write for people instead of search engines, your content will be automatically more keyword rich and more likely to rank high in Google.
How to Write People-First Content
1- Have a clear objective:
What do you want your content to achieve?
Before you start writing, take a step back and think about what you want your content to achieve. What is the purpose of this piece?
Are you trying to educate your readers? Entertain them? Convince them to take action? Once you know your objective, you can tailor your content to achieve it.
If you’re not sure what your objective is, ask yourself this question: “What do I want my readers to take away from this piece?”
Answering that question will help you determine your objective and write people-first content that achieves it.
2- Take time to research:
What does your target audience want to know?
Before you start writing, take some time to research your topic. What are people searching for? What questions do they have?
Answering these questions will help you understand what your target audience is looking for and give you the information you need to write people-first content that meets their needs.
To do this, you can use keyword research tools like Google Keyword Planner and Ubersuggest.
You can also use social media to see what people are talking about. Check out Twitter, Facebook groups, and forums related to your topic to see what questions people are asking.
3- Make it easy to read:
Use short paragraphs and simple words
When you’re writing for people, it’s important to make your content easy to read. That means using short paragraphs, and simple words, and formatting your text in an easy-to-skim way.
One of the best ways to do this is to use subheadings. Subheadings help break up your text and make it easier for readers to scan. They also make it easier for you to organize your thoughts and stay on track while you’re writing.
So, if you want to write people-first content, make sure to use subheadings liberally.
Another way to make your content easier to read is to use bullet points. Bullet points help break up your text and make it easier for readers to find the information they’re looking for.
If you have a lot of information to include in your piece, consider using bullet points instead of writing out long paragraphs.
Finally, make sure to proofread your work. Typos, grammar errors, and spelling mistakes can make your content difficult to read and understand.
So, take the time to proofread your work before you hit publish. This will help ensure that your content is easy for people to read and understand.
To Sum Up
If you want your content to rank high on Google, you need to write for people instead of search engines.
People-first content is content that is written for humans first and foremost. It’s about creating helpful, informative, and engaging content that speaks to your target audience.
To write people-first content, have a clear objective, take time to research your topic, and make it easy to read.
Following these simple tips will help you write content that ranks high on Google and speaks to your target audience. So, what are you waiting for? Start writing people-first content today!
