As an SEO professional, you know how important it is to produce high-quality content. But now, with Google’s Page Experience update, it’s more important than ever! This update introduced “core web vitals” as ranking signals, and if your content isn’t fantastic as well as easy to use, it’s going to slip down the ranks. So how can you make sure your readers’ E-A-T are only the best? Here are a few tips to get you started.
What is E-A-T in SEO?
E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness”. It’s a set of guidelines that Google uses to evaluate the quality of your content. In order to rank well in search results, your content must meet these three criteria.
Expertise: Is your content written by an expert on the topic? Do you have experience or credentials that give you the authority on the subject?
Authoritativeness: Is your content well-researched and accurate? Are you a reliable source of information?
Trustworthiness: Is your content unbiased and objective? Do you have any hidden agendas or ulterior motives?
If you can answer “yes” to all of these questions, then you’re on the right track! Just remember that Google is always changing and evolving, so it’s important to keep up with the latest SEO news and trends.
Here’s a blog post to understand why SEO is important.
How to improve your E-A-T?
1- Include relevant resources:
If you want to show that your content is authoritative and trustworthy, include links to relevant resources. This could be anything from other websites to research studies or whitepapers. By including external sources, you’re not only providing valuable information for your readers, but you’re also showing that you’re well-informed on the subject.
Make sure to only include high-quality resources from reliable sources, or your content could lose credibility.
Example:
In an article about the benefits of meditation, I might include a link to a study conducted by the National Institutes of Health. This shows that I’m knowledgeable about the topic and that I’m providing my readers with accurate information.
You can also include internal links to other articles on your website. This is a great way to keep readers engaged and on your site for longer periods. Not to mention, it’s also good for your SEO!
2- Audit your content:
Take a close look at your existing content and see if it meets the criteria for E-A-T. Ask yourself if it’s well-written, accurate, and objective. If not, make the necessary changes or consider removing it altogether. It’s better to have a smaller amount of high-quality content than a large amount of low-quality content.
You can also use Google’s Search Console to get insights into how your site is performing in search results. This tool will show you any errors or issues that need to be fixed.
Example:
I recently audited one of my articles and realized that it wasn’t as well-researched as I thought. I made the necessary changes and added some external sources to make it more authoritative.
If you want to improve your E-A-T, start by auditing your existing content. This will help you identify any areas that need to be improved.
3- Moderate UGC:
What is UGC?
UGC stands for “user-generated content” and refers to anything that’s been created by your users, such as reviews, comments, or social media posts.
If you have any user-generated content on your site (comments, forum posts, etc.), make sure to moderate it. This will help ensure that all the content is high-quality and in line with your brand voice. NO TROLLS!
Allowing low-quality or inappropriate content on your site can damage your reputation and make you seem untrustworthy. If you can’t moderate UGC yourself, consider using a plugin or third-party service.
Bottom Line
If you want to rank well in Google search results, you need to focus on E-A-T. This means creating high-quality content that’s written by experts, is accurate and trustworthy, and is easy to use.
By following these tips, you can improve your E-A-T and make sure your content is the best it can be. Google will thank you for it!
