Did you know that baby boomers are the most active generation on social media? In fact, they are more likely to use Facebook than any other social media platform. This is great news for B2B marketers! Baby boomers are a powerful group of consumers that B2B marketers cannot afford to ignore. As more and more baby boomers become entrepreneurs, the market for products and services aimed at this age group is only going to continue to grow. If you want to reach this lucrative demographic, Facebook is the place to be. But before you start posting your ads and sales pitches, there are a few things you need to keep in mind.
1- Avoid abbreviations and acronyms
Baby boomers didn’t grow up with text speak or social media shorthand, so they are less likely to understand it. When you are writing your Facebook posts, avoid using abbreviations and acronyms. Write out the full word or phrase instead.
For example, instead of writing “FYI”, write out “for your information”.
Or instead of using “WFH”, write “working from home”.
You want to make sure that your content is easy to understand for baby boomers. Otherwise, you run the risk of losing their attention.
Another thing to keep in mind is that baby boomers are more likely to respond to content that is positive and upbeat. This generation grew up during a time of great optimism, so they tend to be optimistic themselves. So when you are writing your Facebook posts, keep things positive!
2- Use catchy headlines
Just because baby boomers are on Facebook, doesn’t mean they are going to see your posts. The News Feed is constantly changing and there is a lot of content competing for attention. This is why it’s so important to use catchy headlines for your Facebook posts.
Your headline should be interesting and informative, but it also needs to be short and to the point. Avoid using headlines that are too long or too complicated. And make sure to include a call to action!
Here are a few examples of great headlines for Facebook posts:
– “Are You Making These Common Marketing Mistakes?”
– “How To Increase Your Web Traffic In Just 30 Days”
– “The One Simple Trick To Boost Your Sales”
Remember, your headline is the first thing people will see, so make sure it’s catchy and irresistible! Here’s a blog post for an effective marketing strategy.
3- Don’t make them feel old
Even though baby boomers are getting older, they don’t want to feel old. This is why it’s important to avoid using age-related stereotypes in your content. For example, don’t assume that all baby boomers are retired or that they are no longer working. Many baby boomers are still working full-time or starting their own businesses.
It’s also important to avoid using language that is too technical or jargon-filled. Remember, you want your content to be easy to understand for baby boomers. So make sure to use plain language that everyone can understand.
4- Create more videos
Baby boomers are more likely to watch videos than any other age group. In fact, a recent study showed that 78% of baby boomers watch online videos regularly. This is good news for B2B marketers! Videos are an excellent way to reach and engage this demographic. When creating videos for Facebook, make sure to keep them short and sweet. Baby boomers have shorter attention spans than other age groups, so your videos should be no more than two minutes long.
It’s also important to make sure your videos are high quality. Baby boomers are used to watching TV, so they expect a certain level of production value from online videos. If your videos are low quality, they will just turn them off.
Finally, make sure to include a call to action at the end of your videos. Baby boomers are more likely to take action after watching a video than any other age group. So if you want them to visit your website or sign up for your newsletter, be sure to include a call to action!
5- Use the right formatting
When you are creating content for baby boomers, it’s important to use the right formatting. This generation grew up reading newspapers and magazines, so they are used to seeing well-organized and easy content in the eyes. That’s why your Facebook posts should be formatted correctly.
Here are a few tips for formatting your Facebook posts:
- Use short paragraphs. Baby boomers don’t want to read long blocks of text. So make sure to keep your paragraphs short and sweet.
- Use headlines and subheadings. Headlines and subheadings help to break up the text and make it easier to scan. This is especially important for baby boomers, who often don’t have a lot of time to read.
- Use bullet points. Baby boomers love lists! If you can format your content using bullet points, they will be more likely to read it.
If you follow these tips, you’ll be well on your way to reaching and engaging baby boomers on Facebook. Just remember, this generation is used to getting what they want. So make sure your content is relevant, interesting, and easy to understand.