If you’re a podcaster or small business owner that uses podcasts and videos in your content marketing strategy, then you should be using Instagram to promote your website or blog.
Instagram is one of the best social media platforms in terms of return on Investment and it delivers the highest engagement rate out of all other social media communities.
In this article, we’ll show you how to market your podcast on Instagram so you can start seeing better results from your efforts.
Why is Instagram a good choice?
Not only does Instagram have a highly engaged user base, but it also has features that make it perfect for promoting audio and video content. The platform’s IGTV feature allows for longer-form video content and its stories function allows for quick, engaging snippets of your podcast or videos.
How to use Instagram to promote your podcast or videos:
1- Use Instagram Stories
Utilize Instagram stories to highlight key moments or quotes from your podcast episodes. This allows followers to get a taste of what they can expect and entices them to listen or watch the full episode.
2- Use IGTV to upload longer-form videos
IGTV allows for longer-form video content, making it a great place to upload full podcast episodes or videos. Make sure to use eye-catching visuals and a compelling description to draw viewers in.
3- Utilize Instagram Live
Hosting a live Q&A or interview related to your podcast topic is a great way to interact with your audience and also promote your content.
4- Create Instagram highlights for past episodes or videos
Using Instagram Highlights, you can organize and showcase past podcast episodes or videos for easy access to followers. This is a great way to ensure that new followers can easily catch up on previous content and stay engaged with your page.
5- Collaborate with other podcasters or content creators
Partnering with other podcasters or content creators in your niche can help introduce you to a new audience and also add value for your current followers. This can be done through joint podcast episodes, cross-promotion on social media, or guest appearances on each other’s content.
6- Use hashtags and location tags
Including relevant hashtags and location tags on your posts can help increase visibility and attract new followers who are interested in your content. You can even create your own podcast hashtag.
Conclusion
By utilizing the unique features and highly engaged user base of Instagram, you can effectively promote your podcast or video content and see an increase in listeners or viewers. So what are you waiting for? Start incorporating these tips into your Instagram marketing strategy today.
