If you’re looking to market your next event, you’re in luck! Instagram is one of the best channels for reaching your target audience. With over 1 billion active users every month, it’s a goldmine for event coordinators looking to attract attendees. In this article, we’ll cover everything from finding your target audience on Instagram to developing creative marketing strategies that will help your event stand out from the competition. Stay tuned – it’s about to get interesting!
Promote your event before launching it on Instagram
1. Use hashtags:
Hashtags can be used to boost the visibility of your event on Instagram and attract potential attendees. Research popular and relevant hashtags, and make sure to include them in all of your posts leading up to the event. Or create your own event hashtag.
2. Utilize Instagram Stories:
Instagram Stories allow you to share sneak peeks and updates on your event in a fun, visually appealing way. Use this feature to share behind-the-scenes content or highlight special guests or speakers at the event. You can also create polls or Q&As to generate buzz and give attendees a preview of what’s to come at the event.
3. Collaborate with influencers:
Partnering with popular Instagram users in your industry can help attract their followers to your event. Consider reaching out to potential influencer partners and offering them complimentary tickets or other perks in exchange for promoting your event on their page.
4. Capitalize on the excitement leading up to the event:
1. Share countdown posts:
Counting down the days until your event is a great way to generate excitement and anticipation among followers. Share posts counting down the days, or even hours, until the event and give followers a sneak peek of what they can expect.
2. Post teasers:
Tease special elements of your event, such as exclusive performances or surprise guest speakers, in order to generate buzz and excitement leading up to the event.
3. Share user-generated content:
Encourage attendees to share their own photos or videos from past events, and repost them on your page. This helps generate buzz and gives potential attendees a glimpse of the atmosphere at your event.
Maximize Instagram event promotion during the event
1. Encourage users to use your hashtag:
Remind attendees to use your event hashtag in their Instagram posts, as this will increase the visibility of your event and attract potential attendees for future events. Consider offering a prize or giveaway to incentivize users to share their own content.
2. Share live updates:
Share live updates on your Instagram page during the event, such as pictures of speakers or performances, to give followers a taste of the action and generate excitement for future events.
3. Offer exclusive Instagram contests or giveaways:
Offer contests or giveaways exclusively to your Instagram followers to increase engagement and attract new followers. This could be something as simple as asking attendees to share a photo from the event and tagging your page for a chance to win a prize.
Continue promoting your event after it’s over
1. Share memorable moments:
Share photos and videos from the event to showcase the highlights and memorable moments for those who couldn’t attend. This will also serve as a reminder for attendees, encouraging them to attend future events.
2. Share testimonials or reviews:
Share positive reviews or testimonials from attendees on your Instagram page to provide social proof and attract potential attendees for future events.
3. Thank attendees and partners:
Show appreciation to your attendees and event partners by posting thank you messages on your Instagram page. This will leave a positive impression and encourage them to attend future events or continue their partnership with you.
Following these tactics can help ensure that your event stands out on Instagram and attract a high turnout of attendees. And remember, the key to success on Instagram is consistency and creativity – so keep posting regularly and think outside the box with your content!
