One of the best ways to improve your website’s SEO is by using internal linking. This involves linking to other pages on your website from within your content. When done correctly, internal linking can help you improve your website’s ranking in search engine results pages (SERPs), and also help visitors find information on your website more easily. This blog post will discuss the best practices for using internal links to optimize your website for SEO.
SEO and Internal linking
Did you know that SEO and internal linking are besties? That’s right, SEO and internal linking love each other very much. But why, you might ask? Well, it all has to do with link juice. See, when you have a lot of SEO juice flowing into your website, it means that your website is being linked to a lot of other websites.
Let’s start with the basics
Each time you create an internal link for a page, it signals to Google that a page on your website is more important. And we all know how Google loves essential pages.
Furthermore, quality links from outside sources improve your search engine authority and, as a result, your rankings. So not only should you be creating internal links, but also strive to get high-quality links from other websites. Just remember, quantity doesn’t always equal quality. So focus on building meaningful relationships with other websites instead of simply trying to get as many links as possible.
Inbound links are like other sites voting for your content and telling search engines what your content is about, internal links are like voting for yourself and letting the search engine know about your vote. It’s a way of saying to the search engine, “Hey, this page is important!” And we all know that it’s better to have more people than just yourself voting for your content. But if you don’t start by voting for yourself, the search engines will have a difficult time considering your page as one of the best on the web.
When you have pages on your website that link to other pages on your website, you’re essentially sharing the link authority of that page. So, if you have a strong page with a lot of link authority, linking to another page on your site will help boost the SEO of that page. Of course, it’s not just about the link authority. You also want to make sure that your internal links are relevant and add value for users.
Internal links are valuable not just because they are a direct signal that your content is important, but also because those links pass on their own SEO value to the linked page. So not only are you telling the search engine that your page is important, but you are also giving it a little boost in terms of SEO. It’s a win-win situation!
How to create an internal link structure
There are a few things to keep in mind when you’re creating an internal link structure for your website.
First, you want to make sure that your links are relevant and add value for users. This means linking to pages that are related to the topic of the page you’re linking from. For example, if you have a blog post about SEO tips, you would want to link to other blog posts about SEO or to pages on your website that provide more information about SEO.
You also want to make sure that your links are easy for users to find. This means creating links that are visible and easy to click on.
Additionally, If you want to get the most out of your website’s internal linking, it’s important to do an audit of your main pages and see where you can interlink between them. This is an SEO best practice that can help you leverage the full potential of your site. As you write blog posts, be sure to have your writers and others publishing on your website interlink to your other blog posts and pages when it feels natural.
Finally, you want to make sure that your links are formatted correctly. This means using the correct anchor text and link URL.
Anchor text is the visible text that users see when they hover over a link. This text should be relevant to the page you’re linking to. For instance, if you’re linking to a blog post about SEO, your anchor text should be something like “SEO tips” or “how to improve your SEO.” The link URL is the actual address of the page you’re linking to. You want to make sure that this URL is correct and that it goes to the right page.
3 proven ways to improve your Internal Linking
Create a map of your website
Laying out your website visually is the best way to understand what you’ve overlooked and what’s working well. This will help you understand the links you already have between each section of your site, and how you’ve linked them together in the past. Sometimes, uncovering that some of your best pages are ranking well because you subconsciously did a great job building your own links into them from your other content is all you need to do to improve your SEO internal linking best practice.
Check the topics you write frequently about
If you’re an expert on something, it only makes sense that you have a whole page on your website dedicated to that topic. Otherwise, how will people know that you’re the go-to authority? And if you’re not the go-to authority, why are you even writing about the topic in the first place? Make sure each of your blog posts is linking to a corresponding landing page on your website, and make sure that the landing page is optimized for conversions. If you’ve got a great offer on that page, internal linking will help drive new leads through the funnel.
Use the pages that could be linked to your ranking page
If you’re frequently blogging about a certain topic, make sure to reference related pages on your website and include SEO-friendly internal links. This will help send signals to search engines that your website is relevant and authoritative on the topic, which can in turn help improve your ranking for related keywords.
Happy linking! 🙂 Now get out there and start improving your website’s SEO with internal linking! Not only will it help your website rank better in search engines, but it will also make it easier for users to find the information they’re looking for.
Do you have any questions about internal linking or SEO in general? Reach out!