Today’s generation blindly relies on Google results since it includes knowledge panels, questions relevant to their queries, an answer box, local results, and other features.
Getting on Google’s first page is not only a typical aim for small business owners, but it’s also a highly achievable one. Google prioritizes quality over quantity.
As a result, a larger company or a higher budget does not guarantee first place, as various elements influence Google’s algorithm.
Here are some easy steps that could help.
To benefit from the tactics I’m about to show you, you must first grasp how SEO (search engine optimization) works. SEO is the practice of aligning your website with search engine ranking factors.
To begin, you should recognize the difference between on-page and off-page SEO.
On-page SEO is the process of optimizing your website for search engines. This allows Google (and other search engines) to crawl your website and include it in SERPs (search engine result page).
Off-page SEO refers to everything that happens outside of your website that has an impact on your SEO score. If another website links to your website in one of their postings, your SEO score will improve.
So, what should you do?
1. Determine your keywords
Choose which search queries you want Google to respond to with your website pages.
These are referred to as keywords, which can be single words or phrases.
Examples of keywords include:
– Spa near me
– How to repair a bicycle
– How to get on the first page of Google
Each page on your website should target a different set of keywords so that they do not compete with one another.
The proper keywords for your business are those that your ideal customers use to find the goods and services they desire.
2. Focus on longtail Keywords
Focusing on long-tail keywords is an excellent SEO strategy.
Long-tail keywords are those that are more specialized – and usually longer – than more regularly used keywords.
When there is a lot of competition in your industry, a long-tail keyword approach might assist you out in the
competition for the core keywords you want to rank for.
Having said that, most businesses or blogs can benefit from this method because it allows you to attract people with extremely specific search intent.
3. Tell Google what keywords you’re using
Another crucial step toward being on Google’s first page is to make it as simple as possible for Google to scan, index, and retrieve your site.
Google crawls the web, ranks the millions of sites it finds, and stores them in an index.
When a user searches, Google can swiftly provide relevant results by scanning its better-organized index (rather than the entire web).
You can do this by placing your keywords in:
Your website’s blog posts and pages each have a meta title or an SEO title.
This title shows not just as a header at the top of your page, but also as the title of that page’s listing in search results (depending upon your CMS settings).
In Google’s search results, the meta description is the small paragraph that appears below the headline.
The meta-description, in addition to informing Google what your page is about, instantly notifies a user what they may expect if they click on your page, increasing the relevant clicks to that page.
Including keywords in your URL will assist Google in easily determining what your page is about.
Images can only be viewed by Google if they have a text alternative (aka alt tag). If your alt tag contains keywords, Google can detect more relevancy of that webpage and feel more comfortable putting you on the first page of search results.
4. Location should be emphasized
Targeting location-based inquiries is another strategy to get your website pages on Google’s first page.
Make it a point to specify your city and/or geographic location on your website’s contact page, as well as perhaps on blog posts and service sites.
As a result, when consumers search for “your industry” + “your city,” Google will pick up on that information and display your company as a “near me” search result.
It should also be mentioned that, if you want to rank locally then you need to set up your Google my business account.
Keep these 24 hour SEO guidelines in mind while attempting to rank high in Google search ranking results. Remember, it’s not just about obtaining visitors, but also about keeping them by giving quality content they’ll enjoy reading.