If you’re a nonprofit organization, you may be wondering if TikTok is a viable marketing channel for you. After all, it’s primarily known as a platform for sharing entertaining videos, not for promoting social causes. However, we’re seeing more and more nonprofits harness the power of TikTok to great effect.
In this blog post, we’ll explore some tips and best practices for using TikTok to grow your nonprofit. So read on!
1. Utilize TikTok’s special features to spread awareness about your cause.
One of the most unique features of TikTok is that it allows users to create videos in a vertical format, which means they can scroll through while watching your video and still see everything in full-screen mode on their phone screens. This gives you more room to tell your story and connect with viewers. Some other fun features that you can use to add interest and engagement to your videos on TikTok include sound effects, filters, music, “lenses,” and stickers.
2. Promote events or social actions directly on the platform.
Another great way to get your nonprofit’s message out there is to use TikTok to promote events or social actions that you’re encouraging your followers to take. Some examples include donating to a specific charity, buying products from an online marketplace for a cause, or attending local fundraisers at restaurants or other businesses. The best part is that you can link directly to the event or action in your video description on TikTok, which makes it easier for viewers to take action and support your cause.
3. Engage with influencers and other brands on the platform.
One of the most effective ways to grow your nonprofit’s reach on TikTok is by engaging with influencers, or users who have a significant number of followers, and other brands that use the platform. Building relationships with influencers and brands can be especially helpful if you’re looking to collaborate on online challenges or giveaways that will help boost your exposure.
4. Track the performance of your TikTok campaigns to measure success.
One important thing to keep in mind when using TikTok for nonprofit marketing is that it’s a fairly new platform, so there’s a lot of room for growth. As you begin to experiment with TikTok, make sure that you’re tracking the performance of your campaigns to see what works and what doesn’t. This will help you optimize your future efforts on the platform and ensure that you get the most out of your marketing budget.
5. Keep your message clear, consistent, and compelling.
Finally, to truly make the most of TikTok as a marketing channel for your nonprofit, remember to keep your message clear, consistent, and compelling. This means creating content that’s both engaging and meaningful to viewers – after all, they’re much more likely to share or repost a video that has a strong message behind it than one that’s just entertaining.
As nonprofits continue to embrace new digital marketing strategies, it’s clear that TikTok can be a useful tool for helping to spread awareness about social issues and causes. By implementing the tips and best practices outlined above, you have the potential to reach millions of new viewers and encourage them to take action in support of your cause.
