If you’re a local business, then local SEO is something you should be paying attention to. Ranking higher in google maps and local listings can help bring in more customers and boost your business.
In this blog post, we will explain what local SEO is, how it works, and why it’s important for local businesses. We’ll also provide tips on how you can improve your local SEO ranking. So if you’re looking to grow your business, read on!
What is Local SEO?
Local SEO is the process of optimizing a local business’s website and online presence to rank higher in local search engine results pages. This includes ranking for local keywords, as well as optimizing the business’s website and local directory listings.
What are the benefits of Local SEO?
If you have a physical location, you must rank for local search keywords when your clients look for your goods or services. To rank above your competitors, you can use search ads and/or work on getting on one of the three spots in a search’s map pack.
What is a search map pack?
A search map pack is a compilation of local businesses that shows up in local SERPS (search engine result pages). These packs are often displayed on the right side of the page, and they show up for local searches like “Mexican restaurants near me” or “plumbers in my area.”
Map packs show local businesses that are nearby and in the local area. They rank by proximity, relevance (keywords), and prominence. The more prominent a business is, the higher it will rank in the map pack.
So, what are the benefits of local SEO and why should you invest?
- High ROI: Let’s start by saying that local SEO activities are not really costly. local SEO is one of the most cost-effective online marketing strategies. And since it delivers results, local businesses can see a high ROI for their investment.
- Increased web traffic: When you rank higher in local search engine results pages, you will get more web traffic. This is because local searchers are more likely to click on local businesses than non-local businesses.
- Increased brand awareness: local SEO also helps local businesses build brand awareness. This means that local searchers will be more likely to visit your store when they’re in the area, or even recommend your business to their friends and family.
- Increased customer leads: local SEO also helps local businesses generate more leads. This is because local searchers are more likely to become customers.
How can I benefit from local SEO?
Now that we’ve covered what local SEO is, it’s time to consider whether a local SEO plan is right for your company. There are many different types of local businesses, and identifying which ones might benefit from local SEO services can be difficult.
In fact, there are certain companies that do not require the use of local SEO marketing, and there are businesses that would benefit more than others.
Given that not all kinds of firms profit from Google local SEO, it’s vital to understand whether your company type will benefit from the money you spend on local SEO marketing. Let’s take a look at the top ten types of businesses that gain the most from local SEO efforts:
- Restaurants: local SEO is a must for local restaurants. A local SEO campaign should include local keywords, such as “Italian restaurant in [location]” or “[cuisine] near me.” This will help local searchers find your business when they look for your speciality on Google Maps.
- Medical services: if you’re a doctor or medical professional, local SEO is a must. local searchers often type in “doctors near me” to find local doctors and clinics nearby.
- Lawyers: if you’re a lawyer, local SEO can help you build your business because it will allow local searchers to find your firm when they search for lawyers in their area. You can target local keywords, such as “personal injury lawyer in [location].”
- Auto dealers: local SEO is a great way to reach out to potential car buyers in your area. You can use local keywords, such as “used cars for sale near me.”
- Home services: If you’re a home service provider, local SEO can be very beneficial. local searchers often look for providers of services such as plumbing, HVAC, or roofing in their local area.
- Insurance agents: local SEO is a great way to attract new customers to your insurance agency. You can use local keywords, such as “auto insurance quotes near me.”
- Gyms and fitness clubs: local SEO is a must for local gyms and fitness clubs. You can use local keywords, such as “gym near me” or “fitness centre.”
- Retail stores: local SEO can help retail stores attract new customers in their area. You can use local keywords, such as “women’s clothing store near me.”
- Real estate agents: local SEO is a great way for real estate agents to get more leads. You can use local keywords, such as “homes for sale in [location].”
- Hotels: local SEO can help hotels attract new guests in their area. You can use local keywords, such as “hotel deals in [location].”
Do you operate in one of the ten sectors described above? If you answer yes, local SEO marketing is for you! If you don’t operate in one of these sectors, local SEO may still be a good investment, but it’s important to do your research first.
Local SEO best practices
Now that you know local SEO is right for your business, it’s time to learn how it works. local SEO marketing can be a complex process, so it’s important to know some best practices before you start. In this section, we’ll go over local SEO strategies that can help your business rank higher in search results.
Claim your Google My Business listing
The first step to local SEO is claiming and optimizing your Google My Business listing. This will help Google associate your business with local searches.
Optimize your website for local SEO
Make sure your website is optimized for local SEO. This includes adding local keywords to your website and setting up local business listings.
Get local backlinks
Backlinks are one of the most important aspects of local SEO. local SEO relies on getting links from local websites, local businesses, local organizations, and local blogs.
Content is one of the most important aspects of local SEO. Focus on creating relevant local content surrounding your business/industry.
It’s Time To Get Started With Your Local SEO Strategy
If this article speaks to you, then it’s time to start utilizing local search engine marketing! If you’re seeking to rank higher, we recommend you reach out and speak with our team.
We provide local SEO services and develop authoritative local links to help your company grow. We’ll do thorough keyword research, perform extensive backlinking, and develop a unique strategy that will help you dominate your local market.
We’ll also look after your Google My Business page with weekly adjustments and GMB postings to keep your online presence robust. Our Google Map improvements will not only get you ranked higher but also keep you there.
If you’re ready to dominate your local market and increase your online visibility, reach out to us today!