Facebook advertising is one of the most powerful tools in your marketing arsenal. and it’s easy to understand why so many businesses are quick to write off Facebook advertising – it seems like there are a million different opinions on how to do it “right.” But the thing is, with over 2 billion active users, Facebook is too big of an opportunity for your business to ignore. So let’s debunk some of the most common Facebook advertising myths and set you on the right path to success.
Myth #1 Facebook advertising is too expensive.
The truth is, Facebook advertising is very affordable – you can set a daily budget as low as $20 and reach over a million people. The cost of reaching your target audience on Facebook is cheaper than any other form of advertising, including TV, radio, and print. The key is to start small and scale up your budget as you learn what works and what doesn’t.
Myth #2 Facebook advertising only works for big businesses.
This couldn’t be further from the truth! In fact, small businesses are some of the biggest beneficiaries of Facebook advertising. Why? Because Facebook allows you to laser-focus your target audience and create highly personalized ads that speak directly to your ideal customer.
Myth #3 Facebook ads are annoying.
This is probably the most common complaint about Facebook advertising, but it’s also the easiest to fix. The key is to create ads that are relevant and useful to your target audience. If your ad is well-targeted and provides value, people will be happy to see it.
Myth #4 Facebook advertising doesn’t work.
This couldn’t be further from the truth! Facebook advertising is responsible for some of the biggest successes in online marketing. In fact, over 80% of marketers say that Facebook is one of the most effective platforms for their business. The key to success with Facebook advertising is to test different strategies and find what works for your business.
Myth #5 Facebook Ads don’t work for B2B brands.
Facebook has always been seen as a strictly direct-to-consumer (DTC) advertising platform, with LinkedIn being the go-to for business networking and Advertising. Facebook is making a case for why it should also be a top consideration for B2B lead generation. Facebook wasn’t designed to be a business networking app, said Rex Gelb, paid ads director at HubSpot, but it’s time for that to change. Facebook has 2.6 billion monthly active users and counting, which gives businesses a vast pool of potential leads to target. And with the introduction of the Facebook Business Suite, Facebook is making it even easier for businesses to manage their Facebook presence, publish content, and run ads – all in one place. If Facebook can get B2B advertisers on board, it could open up a whole new revenue stream – and make LinkedIn a little bit less necessary.
Don’t let these myths hold you back from harnessing the power of Facebook advertising for your business. So get out there and start testing different strategies to see what works for your business. And if you need help, we’re always here to lend a hand. Visit our website or give us a call today. We’ll be happy to help you get started on your Facebook advertising journey.