It’s no secret that links are critical to the SEO puzzle. But what many people don’t know is that not all links are created equal. External links can be a powerful tool for helping you rank higher in the search engine results pages (SERP). This article will discuss how to make external linking work for your SEO strategy. By following these tips, you’ll be able to rank higher and get more traffic to your website!
What is external linking?
External linking is the act of adding links from other websites to your own. This can be done in a number of ways, such as through blog comment sections, social media profiles, or by adding links to other articles on your website.
External linking is beneficial for a number of reasons. First, it helps to increase the number of backlinks to your website. Backlinks are links from other websites that point to your website.
They are important for SEO because they show search engines that your website is popular and relevant. External linking also helps to improve the click-through rate (CTR) of your website.
CTR is the percentage of people who click on a link to your website compared to the total number of people who see the link. A high CTR indicates that people find your website useful and relevant. Check how to find to improve your CTR here.
Finally, external linking can also help to build relationships with other webmasters. By adding links to their websites, you are showing them that you value their content and think it is worth sharing with your audience.
Of course, a link from a high-quality website will carry more weight than a link from a low-quality website. That’s why it’s important to focus on building links from reputable sites within your industry. As with all things in SEO, however, quality trumps quantity when it comes to external linking.
When do you have to link to other sites?
There are a few scenarios where you’ll need to link to another website:
- When you’re citing information from another source
- When you want to provide additional resources for your readers
- When you’re guest posting on another site
In each of these cases, it’s crucial that you use the right type of link.
If you’re citing information, you should use a citation link. This is a type of link that includes the name of the author and the date of publication.
For example, if you were citing an article from Moz, your link would look like this: External Linking for SEO (Citation Link).
Citation links are important because they show that you’re using credible sources to back up your claims. They also help to improve the CTR of your website.
If you want to provide additional resources for your readers, you should use a resource link. This is a type of link that goes to an external website that provides more information on a topic.
For instance, if you were writing an article about SEO, you could link to a Moz blog post about keyword research. Resource links are helpful because they give your readers more information about a topic.
Finally, if you’re guest posting on another site, you should use a link back to your website. This is called a backlink. Backlinks are links from other websites that point to your website.
They are important because they show search engines that your website is popular and relevant. They also help to improve the CTR of your website.
External Linking Best Practices
1. Make the links relevant.
Not all external links are created equal. To really boost your SEO, you want to focus on links that point to related content. That could be anything from an infographic to a video or even just a list of statistics. The key is to make sure the link is relevant to your audience and adds value to your content. After all, Google is all about giving users the most relevant results possible, so if you can show them that your content is popular and trustworthy, you’re more likely to rank higher in their SERPs.
2. Use anchor text correctly
By including relevant and descriptive anchor text, you can let search engine spiders know what the target page is about.
However, don’t force anchor text into sentences because it can look spammy and annoying. Make sure that the anchor text flows naturally with the rest of the content.
3. Open external links in a new tab
However, there is a right way and a wrong way to go about External Linking For SEO. The wrong way would be to have your links open in the same tab as your site.
This creates a poor user experience, as the visitor can get lost trying to find their way back to your site. The right way is to have your external links open in a new tab.
This gives the visitor more control over their experience on your site, and it helps to keep them from getting lost. In addition, it helps to ensure that they will actually see the content of the linked site, as they won’t be distracted by your site while they are trying to read something else.
4. Don’t link to competing websites
A lot of people think that they need to only link to websites that are ranking high for the same keywords, but that’s not always the best strategy.
If you’re trying to rank for “Best toys for dogs,” linking to a website that’s already #1 for that keyword isn’t going to help you. Instead, you want to focus on linking to websites that offer value to your content.
For example, if you have a video about a specific dog toy on your website, linking to a website that has general information about dogs would be more beneficial.
5. Conduct a link audit
What happens when external links turn into broken promises? That’s where the content audit comes in. Spending some time every quarter to check for any outdated or broken links not only keeps your site looking fresh, but also helps to build trust with your readers.
A link audit is a process of checking all the links on your website to make sure they are working correctly. This can be a time-consuming process, but it’s important to do if you want to maintain a high level of quality for your site.
This can also be done through the use of a tool like SEMrush, which helps you conduct a site-wide audit to detect more than just broken links.
After all, no one wants to be led astray by a broken link. So, keep your content well-maintained, and you’ll be sure to keep your readers coming back for more.
To sum it all up, external linking is a powerful tool for SEO. By following these tips, you’ll be able to rank higher in the SERPs and build trust with your readers. And, as we all know, trust is the key to success.
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