Email deliverability is one of the most important aspects of email marketing, but it’s also one of the most commonly overlooked. In order to ensure that your email campaigns are successful, you need to make sure that your email content is delivered to your subscribers’ inboxes. In this blog post, we will discuss email deliverability tips that you must know in order to improve your email marketing results!
What you should never do!
1- Don’t Buy an email list:
One of the email deliverability tips is to never buy an email list. This is because email lists that are bought are often full of invalid or fake email addresses, which can hurt your sender’s reputation and decrease your email deliverability.
Instead, focus on building your own email list organically by providing value to your subscribers and giving them a reason to sign up for your email list.
2- Don’t forget to use spell check
Another email deliverability tip is to make sure that you use spell check before sending your email campaign. This may seem like a small detail, but misspellings in your email content can damage your sender’s reputation and decrease your email deliverability.
Forging to use spell check can also make your email look unprofessional, which can lead to subscribers unsubscribing from your email list.
So, make sure to use some spell check applications like Grammarly before you send your email campaign.
It’s also a good idea to have someone else proofread your email content before you hit send.
This is because it’s easy to miss mistakes in your own work.
By having someone else proofread your email content, you can be sure that it is error-free before you send it before sending your email campaign!
3- Don’t include attachments to your email
Avoid including attachments to your email unless absolutely necessary. This is because email attachments can often be flagged as spam by email providers, which can damage your sender’s reputation and decrease your email deliverability.
If you do need to include an attachment in your email, make sure that it is small file size and that it is relevant to the email content.
4- Don’t email people who have bounced repeatedly
If someone has repeatedly bounced from your email list, it’s a good idea to remove them from your email list. This is because emailing people who have repeatedly bounced can damage your sender’s reputation and decrease your email deliverability.
It’s also a good idea to email people who have not opened or clicked on your emails in a while to see if they are still interested in receiving email content from you. If they do not respond, then you can remove them from your email list.
5- Don’t use all caps
According to Radicati Group, using all caps in email subject lines can decrease your email open rates by up to 32%.
This is because using all caps in email subject lines can come across as aggressive or spammy. So, if you want people to actually read your email, make sure to avoid using all caps in your email subject line!
What you should do!
1- Keep your email short and sweet
No one likes to read a long email, so make sure to keep your email content short and sweet. Get to the point quickly and be concise in your writing.
It’s also a good idea to include images in your email content as they can help break up the text and make your email more visually appealing.
Just make sure that the images are relevant to the email content and that they are a reasonable file size.
Large image files can often be flagged as spam by email providers, which can damage your sender’s reputation and decrease your email deliverability.
You should also avoid using too many links in your email as this can also come across as spammy.
2- Use a clear and concise subject line
Your email subject line is one of the most important elements of your email as it is what determines whether people will actually open and read your email.
Make sure to keep your subject line short, sweet, and to the point. Be clear about what your email is about and avoid using too many exclamation points or other punctuation as this can make your email look like spam.
3- Personalize your email
Personalizing your email can be a great way to increase your email open rates. This is because people are more likely to open and read an email if it is addressed to them personally.
You can personalize your email by including the recipient’s first name in the subject line or in the body of the email. You can also use email segmentation to send more targeted and relevant email content to your subscribers.
Email segmentation is the process of dividing your email list into smaller groups based on common characteristics.
This allows you to send more targeted and relevant email content to each group, which can increase your email open rates as people are more likely to read an email that is relevant to them.
4- Use a professional email signature
Using a professional email signature can be a great way to increase your email deliverability. This is because email signatures can help to improve your sender’s reputation.
Your email signature should include your name, title, and contact information. You should also consider including a link to your website or blog.
Just make sure that your email signature is not too long or spammy.
5- Test your email before sending
It’s always a good idea to test your email before sending it to your entire email list. This is because testing can help you to identify any potential problems with your email, such as broken links or images that don’t appear correctly.
You can test your email by sending it to a small group of people first and then making any necessary changes before sending it to your entire list.
Here’s what you should check before sending your email campaign!
Email deliverability should be a top priority for any marketer as it can have a big impact on the success of your email campaigns. By following these email deliverability tips, you can be sure that your email campaigns are successful and that your subscribers will receive your email content in their inboxes!
Do you have any email deliverability tips that you would like to share? We would love to hear from you!