Email marketing is a popular way to reach customers and promote content, but it’s not always easy. Poor email etiquette can lead to messages being deleted or left unread. Even if someone opens an email, they may not do more with it to engage with the content. Follow these six key email marketing do’s and don’ts to get the most out of your email marketing campaigns.
Do different test formats:
Be sure to test different email formats before settling on one. Try out different combinations of images, text, and calls to action to see what gets the best results. You can segment your list and send more targeted content. This will also help you determine what kind of content is most popular with your subscribers.
Do Include a call to action:
Your email should have a clear call to action telling people what you want them to do next. Whether it’s visiting your website, signing up for a free trial, or making a purchase, make sure your call to action is visible and easy to find like buttons or links.
Do choose quality over quantity:
It’s better to have a smaller list of engaged subscribers than a large list of unengaged people. Don’t add people to your list who haven’t opted in or given you permission. This will only result in more people unsubscribing from your emails.
Do track your results:
Use analytics to track your email marketing results. This will help you see what’s working and what’s not. You can adjust your strategies based on your findings. You can do so by using Google Analytics, or other software that can track how people interact with your emails.
Do keep your emails short and sweet:
People are more likely to engage with shorter emails. Long, rambling emails can be overwhelming and lead to people unsubscribing from your list. Keep your emails concise and to the point to keep people engaged.
Do A/B Testing:
A/B testing is a great way to test different elements of your email to see what works best. Try testing different subject lines, calls to action, or even the time of day you send your emails. This will help you fine-tune your strategies and get the most out of your email marketing campaigns.
Don’t Send Spam:
Spam is an unsolicited email that’s usually sent in bulk. It’s important not to send spam, as it can damage your reputation and get you blacklisted. If you do send spam, you could end up losing subscribers and customers.
Don’t send the same email to all subscribers:
Your email list is made up of different people with different interests. Segment your list and send targeted content to different groups. This will help you get better results and keep people engaged with your emails.
Don’t forget to proofread:
Don’t forget to proofread your emails before sending them out. A few typos can make your email look unprofessional and could turn people off from reading it. Make sure to double-check your work before hitting the send button.
Don’t spam your list:
Sending too many emails can be just as bad as not sending any. If you’re bombarding people with emails, they’re likely to unsubscribe or mark them as spam. Make sure you’re only sending emails when you have something valuable to share.
Check out how to determine the best email sending frequency for your business.
Don’t buy email lists:
Email lists can be tempting but resist the urge to buy one. These lists are often full of inaccurate or outdated information. This can cause your emails to bounce back or even get marked as spam. It’s better to build your own list of subscribers who have opted in to receive your emails.
Here’s why you shouldn’t buy email lists.
Email marketing is a great way to reach large audiences and share multiple targeted messages. However, the process is not always easy. Content managers who practice poor email etiquette could see their messages deleted or left unread. Even if someone opens an email, they may not do more with it to engage with the content. If you follow these do’s and dont’s of email marketing, you will be on your way to having successful email campaigns.