In the early days of the internet, email was considered one of the most powerful marketing tools at your disposal.
However, in recent years it has lost some of its effectiveness due to an increase in spam and a decrease in relevancy. In fact, a study by GetResponse found that “email open rates have decreased by more than 17 percent in the past year”.
But does that mean you should write off email marketing altogether? Absolutely not! Email is still one of the most effective channels for reaching your audience. The key is to create emails that your readers will actually want to read. In this article, we’ll take a look at some tips for creating successful email campaigns.
What is an email marketing funnel?
An email marketing funnel is a system that allows you to automatically send emails to your leads and customers. The goal of an email marketing funnel is to turn your leads into customers by sending them a series of targeted, relevant emails.
This funnel has 3 main goals:
Generate leads: The first goal of an email marketing funnel is to generate new leads. You can do this by offering something of value in exchange for an email address, such as a free e-book or white paper.
Nurture leads: Once you have a lead’s contact information, the next goal is to nurture that lead until they are ready to buy. You can do this by sending educational and informative emails that build trust and confidence in your product or service.
Convert leads into customers: The final goal of an email marketing funnel is to convert leads into customers. This is usually done by sending a series of promotional emails with special offers, discounts, or coupons.
How Do ClickFunnels Help with Email Marketing?
Email marketing funnels are a specific type of sales funnel that use email to generate leads and nurture them until they are ready to buy.
ClickFunnels makes it easy to create email marketing funnels with their drag-and-drop editor and pre-built templates. Plus, they provide a wide range of features that make it easy to automate your email campaigns, such as:
Lead capture forms: ClickFunnels allows you to easily add lead capture forms to your website or landing pages. These forms can be used to capture email addresses from visitors who are not yet ready to buy.
Email integration: ClickFunnels integrates with all the major email marketing platforms, such as MailChimp, AWeber, and Constant Contact. This allows you to automatically add new leads to your email list.
Autoresponders: Autoresponders are emails that are automatically sent to your leads after they opt-in to your list. ClickFunnels allows you to easily create and manage autoresponder campaigns.
Finally, ClickFunnels gives you the ability to track the results of your email marketing campaigns. This allows you to see how many people opened your emails, clicked on your links, and unsubscribed from your list.
Creating an Email Marketing Funnel
Now that we’ve answered the question, “What is an email marketing funnel?”, let’s take a look at how to create one.
The first step is to choose the type of lead magnet you want to offer. A lead magnet is something of value that you offer in exchange for an email address.
Some popular lead magnets include e-books, white papers, and free trials. Once you’ve decided on your lead magnet, the next step is to create a landing page to promote it.
A landing page is a website page that’s designed to convert visitors into leads. It should include a headline, subheadline, and form where visitors can enter their email address in exchange for your lead magnet.
Here’s what a landing page is and why it’s important in email marketing and PPC.
Once you’ve created your landing page, the next step is to drive traffic to it. You can do this by promoting your landing page on social media, running ads, or sending emails to your existing list.
When people visit your landing page and enter their email addresses, they will be added to your email list. From there, you can start sending them a series of targeted and relevant emails that will nurture them until they are ready to buy.
If you’re looking for a way to generate more leads and sales, an email marketing funnel is a great option. And if you want an easy way to create one, ClickFunnels is the perfect solution. With their drag-and-drop editor and pre-built templates, it’s easy to create an email marketing funnel that will help you convert more leads into customers. Plus, their wide range of features makes it easy to automate your email campaigns.
So if you’re looking for a way to take your business to the next level, ClickFunnels is the answer.
What are your thoughts? Have you ever created an email marketing funnel? If so, how did it go? Let us know in the comments below!