As 2021 has been a blast, I bet that any of us is sad to see it go. We’re all looking forward to what 2022 has in store. As for us, we’ve been very ” online ” this year and thus our tools have evolved and changed.
A good digital marketing tool is a must-have for a marketing professional. A marketer needs tools to effectively convert leads and increase sales.
I also know that it can be hard and challenging to pick the right tool for your business.
In this article, I’m going to list down some of the most popular marketing tools that will help you reach your goals in 2022 (and beyond).
After trying many tools, I found the one that fits best for me. This article will give you a great starting point and will also serve as a powerful marketing stack.
This list is divided into 10 marketing tools so that you can easily identify which ones are most useful to you.
Here we go!
SEO marketing tools
SEMrush is an all-in-one digital marketing tool that will help you do your research and monitor your site’s performance. It’s also designed to analyze and improve your rankings.
This tool also lets you track the ranking of your keywords and explore new ones that are relevant to your business. It also offers various keyword suggestions and ideas that will help you improve your website’s efficiency.
SEMrush is a great resource for people who are new to the world of search engine marketing. You can also check our various blog posts that will teach you everything you need to know to improve and gain more visibility on Google.
This tool is mainly used for technical SEO. It crawls the web pages of your website, provides links validation, and informs about any errors or warnings that might occur. It also helps you get in touch with the right people to optimize your website for better rankings. It also helps you find duplicate content and extract data from XML Sitemaps.
You can easily crawl up to 500 URLs with the free version of Screaming Frog. However, if you want to unlock more advanced features, you will need to pay for a higher package.
Email marketing tools
GlockApps is a tool that I added to my email marketing tools list to help me identify which emails are getting blocked and which ones are arriving in the spam folder. This will help me send more effective and targeted emails.
GlockApps is different from other email spam checkers as it requires you to send out test emails to various email addresses to check the content of your message and the reputation of the email address that you send it from. Also, it places real email placements across various ISPs.
Stripo is a drag & drop email template that lets you create professional and beautiful emails that are professionally designed without any design skills.
However, keep in mind that there are two editors that Stripo offers: the HTML code editor and the one that’s made for marketers or people with no design experience or expertise in web design.
Social media marketing tools
5 – Later
Later is a social media scheduling tool that lets you schedule your posts across various platforms. It works seamlessly across Instagram, Facebook, Pinterest, and LinkedIn.
Since it’s a marketing tool for Instagram especially, it mostly focuses on visuals. But it also offers various features that are geared towards helping you research content such as keyword reasearch and content calendar.
The sixth tool on this list is Sprout Social, which is a social media marketing tool that allows businesses to organize their content calendars in one place.
Sprout Social is a great way to connect with clients and manage all your social media accounts in one place.
Furthermore, this marketing tool comes with a variety of features that allow you to analyze and improve your social media performance. It also includes a full suite of analytical tools that allow you to identify and gain a better understanding of your most successful campaigns.
Content marketing tools
Aside from being a content marketing tool, this app also allows users to create various types of publications.
You can create interactive marketing ebooks that are fully optimized for lead generation.
The goal of a marketing ebook is to collect leads. With Flipsnack, you can create a customized lead form that will allow your readers to unlock the content of the book.
This tool is a must-have for anyone who is in the content marketing field. It will help you rank well in the search engines and attract more potential customers.
You can use it in two different ways. The first is by entering a keyword and getting suggestions for different phrases. The second one is by entering a list of keywords and getting the metrics related to them.
Google Keyword Planner is a great tool to help you rank well in the search results. It gives you keyword ideas and suggestions, as well as their exact competition and search volumes.
Video marketing tool
Soundstripe is a video marketing tool that I highly recommend. Aside from HD videos, they also offer professional videos for various industry sectors.
This app is a great tool for playlist curation, allowing users to create music according to their own pace and genre. It also lets you set various parameters such as duration and genre.
With Milanote, you can organize and visualize all of your ideas and projects into visual storyboards. It is a video marketing tool that helps you create professional videos.
With its free plan, you can create hundreds of notes and to-do lists, and it can also save and upload images. It can also share its boards with other users.
With this amazing tool, you can organize and structure your video marketing campaign in a way that’s most effective.
Everything is constantly evolving. That’s why it’s so important to use the latest marketing tools to stay ahead of the game.
In today’s list, I’ve listed down some of the most useful tools that help people achieve their digital marketing goals.
Now not all of these tools will work for your business, and there will always be many factors that will affect how you use them.