When it comes to online marketing, there are a lot of acronyms and buzzwords that can be confusing. Two of the most commonly confused terms are SEO and Google Ads. In this blog post, we will explain the difference between the two and help you decide which is right for your business.
SEO, Google Ads, and PPC are things that most new clients, and even new students, have difficulty differentiating between them. So, let’s start with defining each and understanding the difference between them.
What is SEO?
Search Engine Optimization, or as we commonly refer to it as SEO, is the practice of optimizing a website for Google’s algorithm.
Because they are highly relevant to your search and because Google recognizes the website as an authority, organic search results appear first. Advertisements don’t impact in any way your organic ranking.
Why Should You Invest In SEO?
Organic traffic, or traffic that comes to your website from a search engine, is the most valuable because it’s free.
SEO should be a top priority for any business that wants to rank higher in search engine results and drive more organic traffic to their site.
Let’s take the example of a clothing store. You own a website and you sell some of your products online. Chances are, you already rank for some general keywords that are related to your industry. The goal behind launching an SEO campaign in this case would be to position your website as an authority and increase your ranking on more relevant keywords.
What is Google Ads?
Google Ads, formerly known as Google AdWords, is a form of online advertising that allows businesses to pay to have their ads appear in Google’s search results.
Ads are displayed above and to the right of the organic search results and are clearly marked as “Ads.”
Google Ads allows you to target specific keywords with your ads so that they appear in the search results when people search for those keywords.
You can also target specific locations, devices, and even times of day so that your ad is only shown to people who are most likely to convert.
Well, that’s just part of the truth. Google Ads, is a platform that allows you to run search ads, display ads, video ads, app campaigns and more.
Why Should You Invest In Google Ads?
Google Ads is a great way to drive targeted traffic to your website and generate leads and sales quickly.
If you have a product or service that you need to sell right away, Google Ads is the best way to do it.
You can also use Google Ads to test different keywords and see which ones convert so that you can optimize your SEO campaign around those keywords.
So, now that we know the difference between SEO and Google Ads, which one should you invest in?
The answer is: both!
SEO and Google Ads are two complementary online marketing strategies that should be used together to get the best results.
Investing in both SEO and Google Ads will help you reach your target audience, generate more leads and sales, and grow your business.