What is a landing page and why is it important during a PPC campaign

Creating a landing page is crucial whenever you are creating an online marketing campaign but what is a landing page and...

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Google cancels expanded text ads blog banner

Google Bids Expanded Text Ads Farewell

Effective June 30, 2022, Google will no longer allow advertisers to create Expanded Text Ads (ETAs). This comes after th...

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CPM and CPC: What's the difference blog banner

CPM & CPC: What’s the difference?

I know you’ve heard a lot about CPM and CPC and it sounds very technical but it’s very simple. Do you want to know wh...

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