Search engine optimization (SEO) is a hot topic these days. Many small business owners are looking to hire an SEO expert, or at least read about the latest trends in SEO. And why not? With search engines like Google making up over 95% of all web traffic, it makes sense to take advantage of every opportunity you can get for your website’s online visibility.
This blog post will answer 10 common questions that people ask about SEO and provide tips on how to use them to improve their own websites.
How do I know what keywords to use?
You should always plan ahead of time how you want your business or website to be found online. You can start by looking at the top-ranking websites for your desired search terms (keywords) and seeing which ones are most popular. Also, try using Google’s Keyword Planner tool to get ideas for other related keywords.
Once you have a good list of target keywords, you can start using them throughout your website content, including in the title tags, meta descriptions, and header tags.
Do I need to hire an SEO expert?
No, but it might be helpful, and you probably should. SEO is definitely not a one-size-fits-all kind of thing. What works for one website might not work at all on another site, especially if they are in completely different industries.
An SEO expert can help you plan your keywords before starting to write content or make any changes to your current site structure. They may also be able to track data and let you know how your website is doing overtime.
However, if you are already knowledgeable about SEO and know what keywords to use for your website, then hiring an expert to help speed things along or give advice when needed might be the right thing to do.
How much traffic will I get from local searches?
Local search results generally have a higher click-through rate (CTR) than non-local results because people are looking for businesses and services that are close to them.
In order to show up in local search results, you need to make sure your business is listed on Google My Business and other online directories. You should also include your city name and state or province in the name of your website.
Don’t forget to include a phone number, address, and hours of operation on all pages so that you get more leads from local searches!
What’s the best way to increase my website traffic?
There is no one-size-fits-all answer when it comes to increasing website traffic because there are so many different factors that can affect your traffic.
However, there are some things you should always be doing to keep people engaged on your site and improve the chances of them finding what they need or want. These include having high-quality content with lots of keywords, making it easy for visitors to find information by organizing pages well, providing social media links, and including relevant images.
If you are doing all of these things but still not getting the traffic you want, then it might be time to look into other options like PPC or email marketing.
What does bounce rate mean?
Bounce rates reflect how many people leave your site after a one-page view (bounce) without going to any other pages.
If your bounce rate is high, it means something on your site isn’t working correctly or that visitors aren’t finding what they need. You can usually tell why a visitor bounced by looking at the referring website and keywords in their search query.
Solutions include making sure all links work properly, optimizing your content, and making sure the design of your site is easy to use.
What does it mean if my domain has less than 30 pages indexed in Google?
It means that Google did not find any results when they searched for all of the web pages on your website (if you have more than 30). There are a few reasons this could happen, but the most common is that your website isn’t properly optimized for search engines.
You can check to see if this is the case by using Google Search Console or other online tools. If you find that your website isn’t indexed, then you will need to take steps to improve your site’s visibility.
What is the best way to improve my website’s ranking?
There is no one answer when it comes to improving your website’s ranking, but there are a few things you can do to help.
One thing you should always do is make sure your website is easy to use and fast-loading. You should also make sure your content is high quality and keyword-rich. Additionally, you can improve your ranking by getting links from other websites and using social media to promote your content.
If you are doing all of these things and still aren’t seeing the results you want, then it might be time to consider hiring a professional SEO company.
What’s the best way to track my website’s ranking?
There are a few different ways to track your website’s ranking, but the most common is by using Google Search Console.
Google Search Console is a free tool that allows you to see how your website ranks in Google search results. You can also use it to see which keywords are bringing you the most traffic, how many times your site was indexed by Google each month, and where your website is placed in search results (at what position).
What does backlink mean?
A backlink means that another website has linked to yours with a hyperlink. The link may be within the content of another web page or in their “resource” section.
Backlinks are important to websites because they help improve your website’s authority and ranking by increasing its visibility to search engines like Google, Bing, etc.
What is Structured Data?
Structured data is a way for you to provide additional information about your website to search engines. This data is usually in the form of microdata, which allows you to embed it directly into the HTML code of your web pages.
Structured data can help improve your website’s ranking by providing more information to search engines about what your website is all about. It can also help them better understand your content and results.
Are there any more common questions our readers may be wondering? Reach out and let us know!