New to the marketing game? Well, either way, the first step to any inbound strategy is attracting website visitors. Unfortunately, this is often the hardest part of the process to implement.
The key to generating traffic is not believing that it’s impossible. There are a number of simple and proven ways to increase website traffic and visitors.
1- Create content with the right keywords
Keywords are the bridge that people walk across to visit your website. They are the reason that people can get to your site anonymously. However, in order to truly experience the content of your site, they need to be interested in it.
Knowing the goals and problems of your audience are the foundation of any strategy. Having these goals in mind will help you create content that will help them solve their problems. Plus eventually, that will attract more visitors.
2- Optimize your website for users
When people hear the term “SEO” or “search engine optimization” they often think that these are terms that imply that your site should be optimized for search engines only.
Contrary to popular belief, great websites are not optimized for search engines. In fact, they are optimized for the people who use search engines.
If your site is optimized for search engines, then it should also be optimized for the people who visit it. This is because search engines consider optimized websites to be fully optimized. By optimizing both your site and search engine, you can kill two birds with one stone.
Therefore, your site should be designed to serve the exact purpose of the searchers who use it. A good website should also be able to answer their questions and provide them with helpful information.
3- Make sure your website provides a great experience
Imagine that you’re looking for a patent attorney in Boston MA. Just type in the word “patent lawyers” into the search bar.
Now before clicking the search button, imagine what the website of a good patent attorney in Boston MA will look like. The picture in your head is probably not the one of a cluttered website with fun fonts and neon colors. Instead, it should be a website that uses a cleaner font and has a more muted tone. It presents a variety of services that the practice can offer.
After doing some research, you’ll most likely find that the website of the patent attorney you’re hiring has the look and feel of what a good attorney’s website should look like.
This concept is cognitive fluency. This means that when people browse through a website, they’ll get a similar experience to what they’re looking for.
The first step to improving your website’s cognitive fluency is to ask your customers what they would expect to see from it. This will help you develop a website that fits their needs. Then, if the website doesn’t meet their expectations, it’s time to consider implementing more website optimization techniques.
4- Write blog posts
Your blog can also be a powerful tool to attract new visitors. Just as optimizing your website pages is important, so should blogging be the same for attracting new visitors. You should also be writing blog posts that are focused on the most important questions that your buyer personas are asking.
Put up blog posts that are relevant to the questions your audience is asking and that will help them find what they’re looking for. Doing so will help build trust and attract new customers.
5- Create separate posts for your most relevant keywords.
Your keyword footprint is like your carbon footprint on the internet. It’s the catalog of the keywords that your website uses to attract visitors. Having a large keyword footprint is very good for your business.
Each blog post is unique and is considered its own website page by search engines. Having high-quality blog posts helps grow your keyword footprint and attract more visitors.
6- Publish blog content regularly.
It’s not enough to just blog about specific keywords. You also need to regularly blog about topics that are relevant to your audience.
According to the 2013 study of the State of Inbound Marketing Report by HubSpot, businesses that regularly blog are 70% more likely to generate a positive return on their investment. This means that it’s beneficial for your business.
Being regularly blog-active helps search engines crawl your site more effectively. It allows them to index and rank your pages.
7 – Answer prospects’ questions on social media
You probably have seen someone asking for advice on Facebook or Twitter. Or maybe they tweeted out a question about a certain product or service.
If someone asked you the same questions in person, what would you do? Instead of walking away, you would answer them and provide them with helpful information.
The same concept goes for social media. If someone is looking for help on social media, don’t just ignore their query or post. Instead, seek out opportunities to answer them and provide helpful advice.
This strategy can help you connect with people. Not only are these people getting help, but you’re also getting new visitors to your website. And this will help you attract new customers.
By following these simple steps, you can attract the right people to visit your website. Once they do, it’s only a matter of time before they convert into leads and promoters.
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