One of the best ways to monitor your work is by analyzing the data that Google Analytics provides. There are many ways to use GA to improve your business. This article will walk you through some of the many advantages of this tool.
1- Learn about keywords
Getting high on the search engines is very important if you want to attract and retain traffic. This is achieved by having relevant keywords and search terms in your site’s URLs.
Google Analytics can help you determine which keywords are most likely to convert visitors into leads. It does so by displaying the most relevant and popular query terms.
If you are a fashion company for example, then using the phrase “dresses” or “skirts” is not going to do much for you. Instead, use a more specific keyword like “elegant party dresses” or “short leather skirts”..
Aside from having the proper grammar and spelling, also make sure that all of your work is proofread to avoid making small mistakes.
2- Set goals
Being able to track the devices of users is very helpful for a mobile marketing manager. It can help determine if there are any issues with the site or if the users are just dropping out of interest. You can also combine this data with the site’s bounce rate statistics to see if there’s a link between the two.
Most people who use their Google Analytics accounts don’t set goals. In most cases, this is a feature that will improve their experience and ultimately improve their business.
3- Track page speed
Page speed is very important for mobile marketing to ensure that your website loads quickly and unfortunately, it could take over 3 seconds only for website visitors to abandon a page.
Therefore page speed is an essential factor for your website. There are also various factors that can affect page speed. One example is using large images on your website. With Google Analytics, you can monitor the speed of your web pages and identify the issue.
4- Monitor bounce rate
A bounce rate is the percentage of people who leave a website after clicking on it. It shows how quickly a user leaves a page. Having this information can help you identify issues that could make a website unusable and a good bounce rate is important to a successful mobile marketing campaign.
The bounce rate of our website is relative to the quality of the content on your site. It shows how satisfied your users are with their experience using your website.
According to Hubspot, 55% of website visitors spend less than 15 seconds. This means that if your site only has 15 seconds to catch their attention, they will quickly abandon it.
Through Google Analytics, you can identify the cause of the bounce rate and find out how it can be fixed. It will also help you improve it.
5- Track website conversions
It doesn’t matter how much time you spend analyzing data, if you don’t know who is doing what, then you’re not doing anything right.
A successful website is built on the basis of its conversion tracking. A conversion is a process that occurs when a website user completes an action that you care about. This could be through completing a form, or it could be performing a high level of engagement or buying a specific product..
However, if you use Google Analytics, all you need to do is define a goal and a special URL that will reveal the source of the click.
6- Examine website traffic
Google Analytics can show you how many people are driving to your website through various means, such as through a search engine or by referring to another website. It will also allow you to see how effective your advertisements are.
Website traffic is one of the most critical factors that businesses need to consider. Knowing the source of your traffic can help you identify areas of your business where you can improve and attract more customers.
Google Analytics provides various functionalities such as monitoring the number of people who visited your site each month and from various geographic regions. It also helps you determine which areas are most likely to convert visitors.
You can also analyze the traffic on each page of your website. For instance, how many people visit each page when they use a mobile device.
This information can be used to improve the landing pages of your website that receive low traffic. It can also be used to determine if they are performing well and how to optimize them for maximum sales.
Aside from the website traffic information, Google also provides information on the traffic origin. This is very helpful in designing effective marketing campaigns.
With so many emerging markets to discover, it’s important to take advantage of these opportunities to grow your business.
Over to you
Google Analytics is a great tool to help you improve your website’s performance. Learn how to use it properly and gain more insight into how your website is performing.
Regardless of the type of business you operate, Google Analytics is the most useful tool for website analysis. It collects data on various aspects of a website and provides useful information on various factors.
Do whatever it takes to get started with this tool. Take online courses or read an article to learn how to use it efficiently or you can simply reach us and we will do the work for you. Learning how to use it will help you gain more sales and leads.