Video is one of the most powerful tools in a marketer’s toolkit. It can be used to create engaging and memorable content, increase brand awareness, and boost sales. But what about using video in email marketing? Believe it or not, this strategy can be extremely effective! In this blog post, we will discuss 5 ways that you can use video in email marketing to get better results for your business.
What is a video for email marketing?
A video for email marketing is simply a video that is embedded into an email. This can be done by using a video hosting platform like YouTube or Vimeo, or by embedding a video file directly into the email. The key is to make sure that the video is hosted on a reliable and fast platform so that it will load quickly for your recipients.
Why use video in email marketing?
There are several reasons why you might want to use video in your email marketing campaigns. First, video is an extremely engaging medium that can capture attention and hold it for a longer period of time than other types of content. This means that your recipients are more likely to watch the entire video, which gives you more time to deliver your message.
Additionally, video is a great way to build relationships with customers and generate leads. When used in email marketing, it can help to create a personal connection with your recipients and give them a reason to visit your website or purchase your product.
Finally, video can also be used to strengthen the content behind your brand. By including a video in your email, you can show recipients that you are an authority on your subject and that you are invested in providing high-quality content.
How to use video in email marketing?
Now that we’ve discussed why you should use video in your email marketing campaigns, let’s talk about how to do it. Here are five ideas to get you started:
Announce an event with a video:
If you have an upcoming event, such as a webinar or sale, you can use video to generate excitement and get people to sign up. Simply create a short video announcement and include it in your email marketing campaign. Be sure to include a link to the event registration page so that recipients can easily sign up.
Showcase a new product:
Video is a great way to show off your new products and get people excited about what you have to offer. Create a short video that highlights the features and benefits of your product, and then include it in your next email marketing campaign. Be sure to include a link to your website or online store so that recipients can easily purchase your product.
Include “video” in the email subject lines:
Adding “video” to your email subject lines can be a great way to increase open rates and get more people to watch your videos. Try experimenting with different subject line formats to see what works best for your audience.
Share customer testimonials:
Customer testimonials are a great way to build trust and credibility with your audience. Share a video testimonial from a satisfied customer in your next email marketing campaign, and be sure to include a link to your website or online store so that recipients can learn more about your business.
Offer a discount:
Everyone loves a good deal! Offer a discount on your products or services by sharing a video in your email marketing campaign. Be sure to include a link to your website or online store so that recipients can take advantage of your offer.
Include a video in your email signature:
A simple way to use video in email marketing is to include a short clip in your email signature. This can be a quick introduction to your company or product, or simply a thank-you message to your recipients.
Create a video email course:
If you have a lot of information to share, consider creating a video email course. This can be a series of short videos that recipients can watch at their own pace, or a single long-form video that covers everything in one sitting.
Send a video thank-you:
Another great way to use video in email marketing is to send a thank-you message to your recipients. This is a great way to show your appreciation for their business and build relationships with customers.
Include a video in your newsletter:
Finally, don’t forget to include videos in your email newsletters! This is a great way to keep your recipients engaged and ensure that they always have something new to watch.
More than 80% of marketers use video in their email marketing campaigns. What are you waiting for? Do you use video in your email marketing campaigns? Share your thoughts and experiences in the comments below and if you have any questions, contact us! We’d love to help you.