Did you know that more than 50 % of all website traffic comes from organic search? Since search is driving half of the traffic, your business needs to take certain steps to rank well in search results. This is done by using SEO, and we are providing you with 5 types of SEO that will help your websites’ ranking.
On-page SEO
On-page optimization is everything that your readers see when they visit your website. The most important part of on-page SEO is your content, so if your content is boring and repetitive, then so is everything else. Hence, it would be very helpful to ensure that your content is engaging and includes your business-specific keywords. Moreover, these keywords should also be used in your page title, URL, the first paragraph, and in your subheadings. On top of that, your website should also aim to be user-friendly, making it an easier experience. Have you ever visited a website and it took too long to load? Or you didn’t know where to search for what you’re looking for? Thus, work on these factors to ensure your visitors with a good and smooth website experience.
Off-page SEO
To get straight to the point, off-page SEO is mostly link-building. Although it may be the hardest part of SEO, it is essential to attract more visitors as it helps in showing search engines, such as Google, that other people value your content. This will also help you rank higher in search engine paid results, and also boost your website. Social Media is another big part of off-page SEO. When people talk about your content on Facebook, Twitter, LinkedIn, Instagram, and other social networks, it means that your page is worth talking about and sharing, and it also helps in expanding your network.
Technical SEO
Technical SEO could be classified as a sub-type of on-page SEO, yet it’s important to focus on what happens behind the scenes of your website. For example, websites that are mobile-friendly and easy to navigate will rank higher in search engine page results. One of the most important types of technical SEO is your websites’ loading speed. Have you ever tried to open a page that took way too much time to load, so you simply gave up on it? Having a high-loading speed website will make sure that it doesn’t happen to your potential visitors. To make your page rank higher you should make sure to guide Googles’ crawlers through your website. All you have to do is tell them what your page is about by using schema markup.
Local SEO
Most of today’s businesses operate online, but some still need to bring in the customers to their physical location. So, if no one comes through your door, you’re not making any money. The first thing you need to do is claim your Google My Business page, in which you include your name, address, phone number, opening hours, and any other useful information. This listing is best backed up by photos, descriptive information, and customer reviews. If all this information is properly displayed in a user-friendly manner, it will be much easier for search engines to show this information to potential customers. To turn your leads into customers you can also add a Google Maps marker to your homepage, add a region or city in your page titles, description and keywords.
App store optimization
Although Google and Bing are the most popular search engines, app stores like Apple and Google Play Store are just as important. If you have an app, you might as well have app stores suggest it to people who may be interested in it, and search for similar apps. Unlike on-page SEO, there are fewer factors that you can influence to help your ranking in this base, but two factors that you could focus on are your app title and icon. These are the first things that anyone will see, so you have to make sure that it is descriptive and attractive. In the description, you should include keywords that your users might be searching for and other related keywords.
If you’re new to website optimization, you can start by doing on-page stuff. However, if you want to boost your search rankings you’ll have to do more than that. You should at least be using the first three types of SEO and later on, you can work on the other types of SEO. No matter what your website’s about, you need to use all the methods that you can to make it to the top three on the search engine result page. The more SEO types you use, the better.
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