Customer reviews are more important than ever in the digital age. People look for them, they learn from them, and quite often, people base their buying decisions on them. That’s why it’s so important to get great customer reviews – positive reviews about your company’s products or services can spread quickly and lead to explosive sales, while bad reviews can trigger sales and cause a business to think twice.
There are specific tactics that you can use to get great customer reviews, and today we’re going to discuss five of them.
1- Make sure you have a system in place to collect customer reviews.
You can’t get great customer reviews if you’re not actively collecting them. There are several ways to do this, but one of the easiest is to simply email customers after they’ve made a purchase, asking them for their feedback. Make it easy for them to leave a review by providing a link, and be sure to thank them in advance for their time.
2- Include a card or flyer in each shipment.
Include a card or flyer in each shipment with instructions on how to leave a review. You can even offer an incentive, like a discount on their next purchase, for customers who take the time to leave a review.
Again, make it easy for them by providing a link, and be sure to thank them in advance.
3- Make use of social media.
Social media is a great way to connect with customers and collect reviews. Post about your products and services, and include a call-to-action asking customers to leave a review. You can also monitor social media for any mention of your business – if you see a positive review, be sure to thank the customer, and if you see a negative review, try to reply to the review instead of avoiding it or deleting it.
4- Use review sites.
There are a number of review sites out there, such as Yelp and Google My Business, that can be great for collecting customer reviews. Monitor these sites regularly, and encourage customers to leave a review if they’re satisfied with your products or services.
5- Respond to all reviews.
This is one of the most important things you can do when it comes to customer reviews. Whether they’re positive or negative, be sure to respond to all reviews in a professional and timely manner. Thank customers for their feedback, and if there’s a negative review, try to resolve the issue as quickly as possible.
There are a number of other tactics you can use to get great customer reviews, but these are FIVE of the most effective. Implement them into your business today and start reaping the benefits of positive customer feedback.
Do you have any questions about how to ask for reviews? Contact us today and we’ll be here to help!