If you’re like me, you probably use Snapchat to kill time when you’re bored. And while that’s great for killing time, it’s not so great for your content. When people are bored, they’re more likely to breeze through the content without paying attention. To produce premium content on social media, you need to be eye-catching. In this blog post, we’ll discuss 5 mistakes that you should avoid if you want to keep people interested in your Snapchat Stories.
1- Lack of engaging visuals.
One of the most common mistakes that we see people make on Snapchat is a lack of engaging visuals. After all, what’s a Story without interesting or eye-catching visuals? Whether it’s an image from your own camera roll or a screenshot from another app (like Apple Music), you need to utilize visual content to keep people interested.
2- Using filters that don’t fit your brand.
Another common mistake on Snapchat is using filters that simply don’t fit the vibe or aesthetic of your brand. While it might be tempting to use everything from dog face filters to the scenic filter with a rainbow, you need to choose wisely if you want to stand out in your followers’ feeds. Instead, choose filters that are unique to your brand and visually appealing to the eye.
3- Not using their geo filter.
Yet another common mistake on Snapchat is not using a geo filter for your Story. Geo filters allow you to add location information like city or neighborhood information onto whatever image you’re sharing. Not only does this add a unique element to your Story, but it also gives followers an easy way to associate with you on a personal level.
4- Missing out on AR features.
In addition to filters and geo filters, there are other AR features that you can use in order to make your Snapchat Stories stand out from the crowd. For example, you can use the “3D world lens” to add animations and graphics to your photos or videos. Or, you could try using the front-facing camera with a filter applied (like the dog face filter) in order to confuse your followers and give them a laugh!
5- Missing out on Story Highlights.
Lastly, many people miss out on Story Highlights, which are a unique way to showcase and store your best Snapchat Stories. In order to create or edit a Story Highlight, all you need to do is tap the circular button with three lines right underneath your profile name on the main page of the app. From there, simply select the Story you want to highlight from your Stories page and tap “Edit Highlight.” Once you’ve made the changes that you want, just tap “Add” at the bottom of the screen. You’ll then be able to name your Story Highlight and even choose a color theme for it!”
To sum up, there are a few key mistakes that you should avoid when creating Snapchat Stories in order to keep your followers engaged and interested. These include using lackluster visuals, using filters that don’t fit your brand or aesthetic, not using geo filters, failing to take advantage of AR features like 3D world lens and front-facing camera filters, and skipping out on Story Highlights.
By following these tips, you can create Snapchat Stories that capture your followers’ attention and keep them coming back for more!